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Dan Greenberg
CEO SHARETHROUGH
Dan: When I think of a video ad network, I think of the 15- or 30-second commercial from TV being brought over to the Web and placed in the same way it was placed on TV: either before, during, or after the content. We are a video advertising company, but aren’t focused on video ‘ads’. Instead, we help brands syndicate their branded content to increase viral reach. Our brand customers are saying: “I don’t want to just be around the content, and I don’t want to just be in the middle of the content, I want to BE the content.”
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