As Founder and Head of AKQA Mobile, Daniel has been behind some of the most notable mobile campaigns that have received international recognition, for brands including: Nike, Gap, Coke, Smirnoff, McDonald’s and Visa. He is frequently called upon by the industry for insights into mobile marketing from Cannes Lions to Mobile World Congress. In March 2009 he was voted by his peers as one of the ‘top 10 mobi thinkers’ globally. Prior to AKQA, Daniel was Managing Director of Associated Newspapers’ successful interactive subsidiary, Greenland. In 2000 he launched 12snap UK’s mobile marketing business running pioneering campaigns with McDonald’s, Coke & Cadbury. He started his mobile career in 1995 as a client side marketer within Orange UK.