The Political Realities—Right Now

A larger-than-life personality, Dana Perino shares insights and stories in an entertaining look at politics today. Communicating with audiences with the same clarity and precision that gained the respect of the rough-and-tumble White House press corps and the other panelists at The Five, her exposure to and time spent interfacing with the media gives her a unique understanding of the spin, the realities, and the ways in which the public is being affected by the current political climate. From her time on The Five to her experience in the White House, her dual perspectives in front of the camera and inside the West Wing make her one sought after political expert. She brings an insider’s knowledge to her analysis, addressing what’s on the minds of Americans and American politicians. She is also particularly adept at depicting how politics affects people outside the beltway, and she breaks down what organizations need to know about politics, offering a clear picture of the changes to come.

Equally great as an individual keynote or paired with a Democratic counterpart, Perino enjoys interacting with opposing viewpoints and debating the political issues important to the nation.

Energy and Power and the New Administration

Message Management in Critical Times

In uncertain economic times, when the American public is reexamining how it consumes news and who it trusts for information, reputation management is more important than ever. As White House Press Secretary, Perino served as the conduit between government and the media, communicating the President’s key messages to the American people. An expert in public relations and crafting constructive, forward-looking messages in trying times, she discusses how reputation and message management ensures the health of an organization. Businesses and associations must effectively communicate their message now more than ever, and Perino explains the strategies, tactics, and mindset necessary to present a convincing and attractive face to customers and the American public.