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Daniel Cherry III    

Chief Marketing Officer at Activision Blizzard Esports

Daniel has extensive sports & entertainment marketing, brand strategy, and consumer research experience.

Daniel was recently the Chief Marketing & Innovation Officer for the 3-time Stanley Cup Champion New Jersey Devils and Prudential Center arena.

Prior to his current role, Daniel served as the Senior Vice President of Marketing and Vice President of Consumer Planning & Research at DIAGEO N.A.

Previously, Daniel had the honor of re-launching and serving as the Chief Marketing Officer of the legendary soccer club The New York Cosmos made famous by global soccer icon Pelé.

Daniel served as Managing Partner & Director of Brand Strategy at Anomaly, working on global brands such as Converse, Umbro, Cole Haan, Budweiser, and Motorola.

Daniel also had the pleasure of working at Wieden+Kennedy, where he led strategy on Nike, the Jordan Brand, and ESPN. His work on Nike included the Grammy 2007 nominated song “Classic” (Better Than I’ve Ever Been) featuring pop stars Kanye West, Nas, Rakim, and KRS-One.

Before W+K, Daniel was a co-owner of Frank151 Magazine and malbon Brothers Farms (mBF), the advertising and brand consulting division of Frank151 Media Group. There, he led branded content, influencer, and experiential marketing strategies for Red Bull, Toyota Scion, Nike, glaceáu Vitaminwater, PF Flyers, Ride Snowboards, and others.

Daniel got his start in advertising at Crispin Porter + Bogusky. While there, he successfully launched the AND 1 brand and the groundbreaking "AND 1 Mixtape Series” -- a street basketball tour and content platform, which landed AND 1 Adweek’s "Guerilla Marketer of the Year" in 2000.

Additionally, Daniel played a critical role in the development of the anti-tobacco “truth.com” brand, a campaign that has grown to be the most successful teen anti-smoking effort in history.

Daniel is a proud father, husband, and graduate of the University of Pennsylvania.

News


CMO Daniel Cherry III Leading Activision Blizzard Into ESports Future

A series of interviews with creative and marketing innovators changing the business landscape at the 2019 Cannes Lions Creativity Festival: Daniel Cherry III, ...

CMOs from Jacksonville Jaguars and Activision Blizzard Esports ...

Special Edition: CMO Moves Duos Julian Duncan and Daniel Cherry III ... Join Julian Duncan, CMO of NFL Jacksonville Jaguars and Daniel Cherry III, CMO of ...

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