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Daniela Lupton  

Director of Strategy ADTHEORENT

Ms. Daniela Lupton has been Director of Strategy at ADTHEORENT, Inc. since July 16, 2013 and supports the sales team. A MediaVest veteran, Ms. Lupton's most recent position was Mobile Associate Media Director. A MediaVest veteran, her most recent position was Mobile Associate Media Director on Procter and Gamble. In that role, she worked with many top-tier clients including Continental and Track, and she oversaw all P&G's mobile investment. She lead the dedicated mobile team to bridge the gap between mobile and digital proving the ROI of the mobile medium while delivering meaningful and strategic solutions across over 50 brands.

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