Daniela Panaro, venezuelan fashion designer with a unique aesthetics sens, focuses deeply into creating an image that defines personality and character of those who wear No Pise La Grama’s clothes, as It is known her firm. On 2007, with 23 years old this young entrepreneur, with a modest inicial investment, decided to launch her company and clothing line, No Pise La Grama which means "Don't step on the grass". This name was chosen as a response to a project of fashion aware about the need of a change, not only in environment, but also in women self esteem, national production, and a different option for females that loves to be well dress. “An idea like this needed an untypical title", Daniela says. It had being five years since then and No Pise La Grama with dedication, careful finishes and innovation, opened its own store and sales in different points in the country, it has earned not only clients and followers, but also the recognition of important organizations in the industry, as the newspaper of Parsons University in New York, sharing gateway with the renowned Italian designer Ennio Capasa, dressing Miss Universe Dayana Mendoza, the appearance in an specialized interview with CNN, on E Entertainment Television, among and others, are some of the achievements of the firm. “Many people thought that to start that young was risky, but for me risky was not to risk, my only option was to create what I thought the venezuelan fashion scene was missing", Panaro declares. Nowadays, this shaper company has accomplished alliances with important transnational brands that trusted in our work such as Ciroc, Perrier, Dhl, Grey Goose, Dove, Lancome, Loreal, Bo Concept, etc. At the same time this enterprise dedicated an important part of it's time working with several nonprofit national foundations, with causes such as the fight of breast cancer, also supportIng children with Down Syndrome, Racing money for poor kids that suffer any kind disease, and is committed to improve the environment. No Pise La Grama had became a reference of fashion in Venezuela, it has developed the concept of team, hard work, young liders and among other values and because of all that effort, at the end of 2011, Daniela Panaro, CEO of the company, was chosen image of a shaper company for the World Economic Forum. This is just the beginning for thIs fashion brand that’s willing to grow, and projects development.

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