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Danielle Brigida    

Passionate about using technology to protect wildlife.

Danielle Brigida is a passionate wildlife and technology geek who works as the National Social Media Manager for the U.S. Fish & Wildlife Service. She actively engages a wide range of constituents using a mixture of online tools and social sites.

An early adopter of social media with creative, engaging campaigns, Danielle has been recognized as: 10 Most Generous Social Media Mavens by Fast Company, 10 People To Follow Who are Working to Save the World by Mother Nature Network, and one of the 75 Environmentalists to follow by Mashable. Danielle is a sought after speaker with more than 20 appearances over the past year. Additionally, she's been interviewed about her social media experience by the New York Times, USA Today, The Nonprofit Times, Fast Company, Washington Post, Mashable, GreenTalk Radio, and Fundraising Success Magazine. By tracking emerging trends and measuring impact, she consistently finds the most effective ways to drive traffic, action and engagement for wildlife.

Speech Topics

The Use of Technology and Social Media to Educate and Motivate

Participating in social media means more than just collecting likes and followers. If you remember your organization's goals when you're on these networks, you'll make more creative, fun and useful campaigns possible. Keep your goals in mind. DON'T just follow shiny social objects. Only then will you know which networks to invest in, and the best ways to measure outcomes. What you'll learn:(1) How to identify traits of social media sites and apply them to your goals;(2) Crucial facts about the technology and the communities on the big social sites;(3)Real examples of how to match the strengths of social media to organizational goals.

Case Study I: PR Measurement at Work in the Real World

The U.S. Fish and Wildlife Service is the number one federal agency tasked with protecting and enhancing America’s fish, wildlife, plants and their habitats. In the interest of allocating the organization’s resources carefully and effectively, the Fish and Wildlife Service has developed a strategic approach to social media that mimics their structure. They choose which platforms to use based on how well they help the organization communicate their mission. In this case study, national social media manager Danielle Brigida will discuss how the Fish and Wildlife Service developed its social media strategy and how it measures the success of its social media campaigns.

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