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Danielle Krettek    

Founder & Principal of Google's Empathy Lab

Danielle Krettek is the Founder and Principal of Google’s Empathy Lab. She is an award-winning creative force with work across design, technology, film, art, architecture and social impact. Having worked for Nike (W+K), Apple and Google [X], Krettek has brought vibrant humanity, beauty, and emotion to products for 18 years.

In 2016, she launched Google’s Empathy Lab to design more emotionally-attuned and human-kind experiences. She believes the future is feeling, and leads Google AI’s Design team with a mission to bring deep humanity to deep learning. Her personal sources of rocket fuel are modern art, film, neuroscience, indigenous medicine and sixties culture. Naturally, her spirit animal is a cross between Stevie Nicks, Spike Jonze, and Oprah.

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