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Dara Treseder      

SVP, Head of Global Marketing & Communications, Peloton; Former CMO, Carbon & CMO, GE Ventures

Dara Treseder is a business leader with expertise in building and leading high performing global marketing, communications, and commercial organizations. Treseder is currently SVP, Head of Global Marketing & Communications at Peloton—the world's largest interactive fitness platform. At Peloton, Treseder sets the strategy and goals for Peloton's marketing efforts to build the Peloton brand and drive the company's growth and international expansion. She also oversees brand, strategic marketing, consumer strategy & insights, communications, and creative globally. A veteran Chief Marketing Officer, Treseder was previously the CMO of Carbon and the CMO of GE Business Innovations & GE Ventures. Earlier in her career, she led marketing and growth efforts at Apple and Goldman Sachs.

Treseder has received several awards and industry recognition for her work. In 2020, she was recognized by Forbes as one of the Most Influential CMOs in the world, by Silicon Valley Business Journal as one of Silicon Valley’s top 40 leaders under 40, by AdWeek as one of the Women Trailblazers, and by Business Insider as one of the Top 25 Most Innovative CMOs in the World. In 2019, she was named a CMO to Watch by Business Insider and inducted into the Advertising Hall of Achievement, the premier industry recognition for leaders under 40 who are making a significant impact in the industry and in their communities. In 2018, she was recognized by Forbes as a “CMO Next”—one of the 50 Marketing Chiefs Redefining the Role and Shaping the Future. Treseder was also recognized in 2018 by AdAge as one of the “Women to Watch.” In 2017, she was recognized on Inc. Magazine as one of the "30 Inspirational Women to Watch in Tech.”

A respected thought leader and subject matter expert, Treseder is a sought-out speaker, lecturer, and advisor on marketing, innovation, and growth. She delivers keynotes at several premiere industry conferences, such as those hosted by SXSW, Cannes Lions, MMA, CES, ANA, Women of Silicon Valley, AfroTech, LWT, Harvard, Stanford, and the London School of Economics. Treseder is a frequent contributor to leading publications, including Adweek, MarketingProfs, The Marketing Insider, CMO.com, and Marketing Daily.

A champion of public health, women's issues, and diversity initiatives, Treseder is the Vice Chair of the board of the Public Health Institute (PHI). Treseder also serves on the board of PG&E. She graduated cum laude from Harvard University with highest honors in field and holds an MBA from Stanford University.

News


Next-Generation CMO Dara Treseder Moves To 3-D Manufacturing ...

Announced today, Dara Treseder, an alumna of Apple and most recently CMO of ... Carbon has partnerships with Johnson & Johnson for surgical products and ...

Carbon Welcomes Dara Treseder as Its First Chief Marketing Officer ...

Carbon Welcomes Dara Treseder as Its First Chief Marketing Officer ... partnerships with companies that include adidas, Johnson & Johnson, and BMW, Carbon ...

CMO Next 2018: The Full List Of 50 Chief Marketers

Global experience at Johnson & Johnson and Novartis—where, at the time, he was 29 and .... Dara Treseder, CMO, GE Ventures and GE Business Innovations.

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