Darrin Crescenzi is a brand-centric communications designer who crafts impactful consumer experiences though brand positioning, visual identity, environmental design and art direction. His collaborative, idea-driven process strives for simplicity and craftsmanship.

Until 2012, Darrin was a member of Nike's Global Brand Design team, most recently developing the visual identity, retail experience and packaging design for the Nike+ FuelBand and Nike+ Basketball product launches. Previously, he worked on the launch of the (Nike)RED campaign, the NIKE ID Studio product customization experience, retail marketing campaigns for the 2012 London Olympics and Nike Flyknit technology, brand identity design for USA Basketball, Nike Livestrong, the LeBron James brand and many more.

Darrin is now a senior designer at the New York office of Prophet, a global strategic brand consultancy, and works with a variety of top brands across a wide range of industries including retail, electronics, manufacturing, pharmaceutical and non-profit.

He has a Bachelors of Fine Arts in Applied Visual Art from Oregon State University and is loves alphabetical order, basketball, Basset Hounds, Sol LeWitt, hyphens, Kafka, Makers Mark, No.2 pencils, right angles and Swedish Fish.

Creativity, Branding, Business, Innovation, Business Leadership, Creative Thinking, Fast Company