United We Thrive. Divided We Fail.

How to Turn Conflict Into Collaboration

Divisiveness isn’t just a societal issue; it’s impacting workplaces, communities, associations, and industries, creating toxic environments and stalling growth. People entrenched in conflict and disagreement struggle to collaborate, leaving everyone feeling overwhelmed and uncertain about how to move forward. The challenges of strained relationships and gridlocked decisions make achieving shared goals feel unattainable — but now there’s a way to transform this division into connection and purpose.

Drawing on hundreds of millions of data points from the ground-breaking Valuegraphics Project, David Allison uncovers the powerful shared values that uniquely unite any stakeholder group, regardless of where they stand on the issues of the day. He creates a custom keynote, using unique and proprietary data on shared values, to show people with different opinions how to foster understanding and mutual respect.

Your audience will leave equipped with actionable strategies to create connection, and achieve their shared goals.

Who is this for?

• Organizational Leaders: CEOs, CMOs, CHROs, and other senior executives looking to foster unity and drive success.

• Association Executives: Leaders navigating diverse memberships or polarized environments.

• Anyone Managing Stakeholders: Professionals engaging with employees, clients, donors, or industry members.

Key Learnings and Takeaways:

• Identify Common Values: Learn how to uncover the shared human values within any stakeholder group, transforming differences into meaningful collaboration and connection.

• Proactively Resolve Conflicts: Discover how shared values can help manage and prevent disagreements, turning potential flashpoints into opportunities for growth.

• Human-Centric Decision-Making: Empower your organization to design services, messaging, and strategies that resonate with diverse groups by aligning with what truly matters to them.

• Comprehensive Toolkit: Receive a values-driven framework for decision-making, research-based insights, a learning-on-demand video library, and additional tools to implement strategies immediately.

The Personal Values Compass

A Roadmap for Navigating Leadership with Your Personal Values

LEADERSHIP MASTER CLASS

Leadership today often feels like navigating without a map. The tools we’ve relied on -- demographics, personality tests, and outdated management theories -- fail to provide the clarity leaders need to connect, inspire, and lead effectively. Without understanding the deeper forces that drive themselves and their teams, leaders can struggle to create alignment, build trust, and achieve lasting impact.

This small-group master class session offers a groundbreaking solution: a personalized and confidential Values Identifier assessment. Completed in advance, this 30-minute series of questions draws on hundreds of millions of data points from the world’s first global inventory of human values. The assessment identifies the precise core values that define who you are and what drives your decisions, behaviors, and beliefs as a leader.

In this highly interactive session, David will guide participants through their assessment results, showing how to use this powerful self-knowledge as a leadership compass. By connecting deeply with your values and understanding how they influence your actions, you’ll uncover new ways to lead with purpose, align your team, and foster meaningful collaboration. The session provides not just insights but practical tools for applying this knowledge to real-world leadership challenges. You’ll leave with more than self-awareness -- you’ll have a clear, actionable roadmap for navigating your role as a leader. Armed with your values and the tools to put them into practice, you’ll be prepared to lead authentically, connect meaningfully, and inspire lasting change in your organization.

Who is it for?

• Senior leaders seeking to refine their leadership style and align their actions with their core values.

• Emerging leaders looking for a strong foundation to build authentic, values-driven leadership skills.

• Leadership teams across large organizations striving for greater alignment, collaboration, and cohesion to drive collective success.

Audience Takeaways:

• Personalized insights from the Values Identifier to uncover core leadership strengths.

• Tools to translate values into strategies for team alignment and influence.

• The Personal Values Workbook, packed with templates and worksheets to help you navigate your role as a leader in a values-driven way.

• Practical strategies to foster a culture of trust and motivation through values-driven leadership.

Flipping the Script

How to Shift Public Opinion & Win Hearts

When an industry is misunderstood or viewed negatively, it can hinder growth, create resistance, and damage trust. Changing this narrative requires more than traditional communication tactics; it demands a deeper understanding of what truly motivates the people you need to reach, deep inside their hearts. But what should you say? What stories will resonate? How can you change the narrative and help people understand what you are really all about?

Backed by hundreds of millions of data points from the ground-breaking Valuegraphics Project, David Allison identifies the core values of your target audience and shows how to use them to design strategies and deliver messages that resonate deeply. This uniquely customized and powerfully transformative keynote equips your audience with a roadmap to reshape public perception by tapping into shared human values — the universal motivators that drive what people do, think, and feel.

David Allison brings a unique energy to the stage, crafting a keynote from scratch based on a large-scale research study undertaken just for your audience, and just for your event. The actionable insights that result are delivered in his trademark inspirational style, with engaging stories, audience interaction, and lightbulb moments that spark lasting shifts in perspective. David creates a keynote experience that keeps people on the edge of their seats and leaves them with practical tools to implement change. Audiences will be talking about his keynote for years.

Who is it for?

• Industry Leaders: CEOs, CMOs, and senior decision-makers tasked with shaping public narratives.

• Communications and PR Practitioners: Professionals managing public messaging, brand reputation or external relations.

• Policy and Advocacy Professionals: Organizations seeking to influence public opinion and gain trust.

Key Learnings and Takeaways:

• Identify Motivating Values: Discover the shared human values of your target audience to craft messages and stories that deeply resonate.

• Reframe Public Narratives: Learn how to use values-based storytelling to shift perceptions, build trust, and inspire change.

• Engage with Authenticity: Understand how to design public engagement strategies rooted in what truly matters to the people you’re trying to reach.

• Actionable Toolkit: Receive a values-driven framework for public perception management, research-based insights, and additional tools to implement change immediately.

Boosting Sales by Being Human

Explosive Sales and ROI Growth Using Shared Human Values

Consumers today are harder to understand than ever before, behaving in unpredictable ways and failing to fit the mold of traditional demographics like age, income, gender, and education. We have more data and insights than ever, but all that data isn’t getting us closer to achieving our goals. But what if we’re measuring the wrong things?

For the first time, human values expert, sales keynote speaker and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points. His findings align with a neurological truth: every decision we make, thousands of times of day, is determined by our values. It’s no wonder his discoveries are included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, Five Star School Supplies, and the United Nations Foundation.

The result of David’s global research is a proven, science-backed method for identifying the values your audience shares. His must-see keynotes are more than a speech, they are dynamic events that teach you how to use values to drive sales and marketing efforts that really work.

You can engage any audience, deliver any message, and fuel explosive sales growth with the power of shared human values. David’s keynote will show you how.

Who is it for?

• Sales teams and leaders

• Marketing departments and agencies

• Organizational leaders looking to revolutionize their businesses from the ground up

Audience takeaways:

• The specific Power Values that will empower you to engage people and influence outcomes.

• Creative, detailed strategies to immediately put the Power Values to use.

• David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.

• The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.

Passion & Purpose – Not Ping Pong & Pizza

Discover the revolutionary, scientifically proven source of employee engagement, retention, and achievement.

It’s no secret that employee engagement and retention are in freefall. Companies continue to offer more perks and incentives, yet 85% of employees worldwide aren’t engaged at work. Many organizations are at a loss for how to make people do great things and feel satisfied along the way.

Human values expert, employee engagement keynote speaker and 2x best-selling author David Allison has dedicated his career to studying the core values that drive people to become engaged, inspired, and motivated. By conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points, David and his team have turned shared human values into hard data that’s readable, meaningful, and actionable. It’s no wonder his work is included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation.

Guided by David’s game-changing research – delivered in an unforgettably dynamic keynote – you’ll discover how to go beyond pointless perks to create an engaged workforce incentivized by what they value most. People don’t want ping pong tables and free pizza. Give them more of what they value, and you’ll unlock their true passion and full potential.

Who is it for?

• People and Culture Professionals

• Senior strategy-level leadership in any industry

• Pension and Benefits Providers

Audience takeaways:

• The specific Power Values that will empower you to engage people and influence outcomes.

• Creative, detailed strategies to immediately put the Power Values to use.

• David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.

• The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.

The Blueprint for Belonging

Discover how to create a culture of belonging from the world’s leading expert on human values.

As a gay man and an Indigenous Canadian, I know the limits of demographics when it comes to inclusion and belonging. Just like everyone else, you can’t engage, motivate or inspire me simply by speaking to my demographic labels. That’s nothing more than stereotyping, and it doesn’t work. You need to understand my values — the things that make me who I am deep inside my heart. So where does that leave organizations who want to cultivate a culture of belonging?

As a human values expert, workplace culture keynote speaker and 2x best-selling author, I’ve conducted nearly a million surveys on human values in 152 languages featuring hundreds of millions of data points. Along the way, I’ve identified 912 types of belonging, and this keynote pinpoints which ones – in your situation – will move the needle most. And that’s not where it ends. Together we will dive deeper and explore the other values that will unite the people you want to engage, regardless of their demographic differences. Our values bring us together. Our values make us feel like we belong.

In my keynotes I share our proven, data-driven method for building a culture of belonging – for the people you want to engage – by honoring what they value. These are the insights you need to drive inclusion and create real cultural change. Values are the answer, so let’s put them to work!

Who is it for?

• CPOs and culture leaders

• Human resources teams

• Organizations of all sizes

Audience takeaways:

• The specific Power Values that will empower you to engage people and influence outcomes.

• Creative, detailed strategies to immediately put the Power Values to use.

• David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.

• The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.