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David Baxter  

Special Advisor at Urban Futures, Demographer, Economist & Futurist

David Baxter is a Special Advisor at Urban Futures. Baxter is a recognized authority on the impact of demographics on the North American and international consumer landscape. He is the global mobility consul for the Washington, DC-based International Employee Relocation Council and a member of the British Columbia Government Economic Forecast Council. His academic career spans four decades and includes teaching and lecturing at both Canadian and international universities.

Baxter's main focus at Urban Futures is on population and economic change and the resulting implications for business and society. His writing and presentations address such timely issues as understanding changing consumer markets, the shifting nature of work, the process of urban and metropolitan change, and the current state of health care.

Using demographic analysis, Baxter forecasts and explains what the future workplace environment, economic climate, and the marketing structures look like and how to recognize and conquer changes in demographics. Through his extensive research and network, Baxter is able to customize his presentations to cater to industry or public sector.

Baxter has an esteemed history publishing his research and has written reports, articles, and books addressing regional economics, consumer behavior and market trends, health care, employment trends, and the operation of real estate markets.

Speech Topics


Demographics, Lifecycles, and Lifestyles: Niche Marketing versus Mass Marketing

In a highly customized and exhaustively researched presentation, Baxter drills down to the very essence of how and why consumers are clustering in niches and seeking individualized products and services. Sector-specific and content-rich, this presentation illustrates the importance of understanding a fragmented market and analyzes the challenges that organizations are facing as lifecycle and lifestyle shifts dictate the importance of reacting quickly and decisively to consumer realities.

Future Work: Where the Jobs Are

The slogan "the end of work" is as false as it is catchy. In truth there will be work in traditional and new economies in the future. Baxter brings his thorough demographic analysis to this vital topic, refuting common predictions and explaining the subtleties behind the numbers. Retirement of the post-war generation continues to mean significant replacement demand for employees, particularly in the skilled sectors, with an increased expectation of net demand for workers overall. The difference in the future will be the nature of work, the skills that workers require, and where work takes place. In his high-energy, entertaining, and customized presentation, Baxter provides insightful commentary designed to facilitate change and growth, and a deep understanding of the world of work.

News


Exporting resources not the answer - Columnists - Prince George ...

Back in January 2003, David Baxter of the Urban Futures Institute presented a talk at UNBC to members of the northern business community.

Critics decry Vancouver Art Gallery expansion plan

Prominent Vancouverites believe there is a better way to expand the Vancouver Art Gallery (VAG) than its current plan to build a $300 million, 300,000-square-foot structure at Larwill Park.

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