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David Beebe is an American media and marketing executive, as well as a film, television, and digital media producer. He cofounded the Disney-ABC Television Group Digital Studio, and served as a vice-president there, at FishBowl Worldwide Media, and at Marriott International. He is the founder of David Beebe Projects and his work has received Emmy, Webby, and Telly awards.
Early in his career, Beebe worked at companies including Showtime and DirecTV. Beebe was then one of the cofounders of the Disney-ABC Television Group Digital Studio, serving as Vice-President. There, “he worked on webisodes, original series and live shows for the group’s broadcast and cable networks, including ABC Entertainment, ABC Daytime, ABC Family and SoapNet ,” according to Advertising Age. In his role at ABC, he was a producer for the Annual Academy Awards television broadcast from 2007 to 2011. He was also an executive producer for "Scrubs: Interns," "Mode After Hours", and "Seattle Grace: On Call". In 2011, Beebe became the first VP-general manager of Digital Studio at FishBowl Worldwide Media. In the years following, he became Senior Vice President-General Manager of the division. At FishBowl he also was executive producer for the hidden camera series Meet Cute, in partnership with Ashley Tisdale’s production company Blondie Girl.
Beebe has received an Emmy award for his production work. In 2010, he received a Webby award in the Documentary category for Fate. His own production company’s Do Good Mob was awarded several Telly awards.
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Publish or Perish: How to Win the Hearts, Minds, and Wallets of Next Generation Consumers with Content Marketing
Today’s consumers have gotten really good at two things: avoiding advertising and making better-informed purchase decisions. The smartest CMOs are now shifting their core strategy away from advertising as we know it—and towards content marketing.
Everyone is a publisher, media company, and content creator today – including brands, companies, and organizations of all types and sizes. In this presentation, David will examine the changing media landscape, the intersection of technology and storytelling, and share insights on how the most effective brands and marketers use a combination of the two to reinvent the way they are engaging with their audiences through the next generation of content. You’ll hear how to develop a content strategy and creative, the value of working with influencers, distribution strategies, how to get started, sell the ideas internally, and measure ROI.
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