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David Beebe        

Emmy-Winning Producer, Former VP at Marriott International, Digital Media Innovator

David Beebe is an American media and marketing executive, as well as a film, television, and digital media producer. He is the founder of David Beebe Projects and his work has received Emmy, Webby, and Telly awards. He founded and led the Disney/ABC Digital Content Studio, producing content for shows like "Ugly Betty," "Grey’s Anatomy," "Desperate Housewives," and "Scrubs." He was the first ever VP, Global Creative + Content Marketing at Marriott International, where he established and led the Marriott Content Studio and was instrumental in launching Marriott's M Live, the brand’s first global social media brand command centers.

Early in his career, Beebe worked at companies including Showtime and DIRECTV. Beebe was then one of the cofounders of the Disney-ABC Television Group Digital Studio, serving as Vice-President. There, he worked on webisodes, original series, and live shows for the group’s broadcast and cable networks. In his role at ABC, he was a producer for the Annual Academy Awards television broadcast from 2007 to 2011. He was also an executive producer for "Scrubs: Interns," "Mode After Hours," and "Seattle Grace: On Call." In 2011, Beebe became the first VP-general manager of Digital Studio at FishBowl Worldwide Media. At FishBowl, he also was executive producer for the hidden camera series "Meet Cute," in partnership with Ashley Tisdale’s production company Blondie Girl.

Beebe has received an Emmy award for outstanding creative achievement in interactive media for producing the 83rd Oscars Digital Experience. He was also awarded a Webby in the Documentary category for "Fate," and his own production company’s Do Good Mob was awarded several Telly awards. His work focuses on transforming brands to think like media companies and turning marketing from a cost center into a revenue generator. Beebe has also produced programming for Yahoo Originals, PBS, and has been recognized as a "Branded Content Master" and a "forward thinker, risk-taker, and rainmaker in marketing" by Ad Age.

Speech Topics

Publish or Perish: How to Win the Hearts, Minds, and Wallets of Next Generation Consumers with Content Marketing

Today’s consumers have gotten really good at two things: avoiding advertising and making better-informed purchase decisions. The smartest CMOs are now shifting their core strategy away from advertising as we know it—and towards content marketing.

Everyone is a publisher, media company, and content creator today – including brands, companies, and organizations of all types and sizes. In this presentation, David will examine the changing media landscape, the intersection of technology and storytelling, and share insights on how the most effective brands and marketers use a combination of the two to reinvent the way they are engaging with their audiences through the next generation of content. You’ll hear how to develop a content strategy and creative, the value of working with influencers, distribution strategies, how to get started, sell the ideas internally, and measure ROI.

News

MIPTV: Marriott Content Boss Talks Launching a Studio, Growth Plans
The hotel chain has already premiered its first short film and has several series in the works, with David Beebe citing Lego as a role model. Hotel giant Marriott ...
Marriott to create YouTube show, partner with SnapChat in new ...
“This is a very customer-centric approach to marketing,” said David Beebe, a former vice president at Disney, who was hired to lead Marriott's new Global ...

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