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David Goldwich  

Author, Storyteller, and Engaging Speaker

David Goldwich is a "reformed" lawyer who is committed to helping people get what they want by teaching them how to play the negotiation game and be assertive, compelling, persuasive communicators.

Goldwich has MBA and JD degrees from accredited and respected brick-and-mortar universities. He practiced law in the United States for more than ten years, arguing before judges and political, government, and community bodies. Goldwich is trained as a mediator and has managed small businesses as well.

Recognizing that lawyers perpetuate rather than solve problems, Goldwich began lecturing and training in 1995. He has taught at the tertiary level in the USA and in Singapore. As a trainer, Goldwich applies the "80/20 Rule" by identifying the few critical tools necessary for the greatest improvement and presenting them in a form that is easy to learn and simple to use. An engaging and award-winning speaker, Goldwich uses humor and stories culled from his own experience as a lawyer, businessman, and father to help people reach breakthrough changes in their personal and professional lives. He is the author of three books and numerous articles in his field of expertise.

Goldwich specializes in the area of persuasive communications, including negotiation, persuasive presentation skills, storytelling in business, influence and persuasion, and assertiveness.

Speech Topics


Three Stories You Must Tell to Sell

Telling stories is more than just a folksy way to relate to others. It is a powerful and persuasive vehicle that top sales leaders use to get their message across with maximum impact and minimum resistance. Logic, reason, and data lead to conclusions; stories tap emotions and lead to action. Stories move people.

There are three stories that all leaders and top sales professionals must tell. The story we’re most familiar with is actually your third story—your pitch.

You have to earn the right to pitch. You can do that with your second story: your positioning story. This story helps you establish credibility, build trust, and position yourself the way you wish to be perceived.

But the first story is the most critical of all—it’s the one you tell yourself— your inner story. It shapes your mindset and determines that all-important confidence level.

This talk is designed for leaders and sales and business development professionals, who have special needs for stories that can build credibility and trust, introduce their company and product, and generate the confidence they need to surpass their targets.

The Art of Being Unreasonable

George Bernard Shaw famously said "The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends upon the unreasonable man."

Most people do what most people do and get average results. Extraordinary people use very different means, not only to achieve success, but to change the world. Successful managers, leaders, and entrepreneurs are driven by a strong mission or purpose, beyond building a business and making money. They don’t follow the crowd, and they don’t worry about what others may think of their unorthodox ways. Being unreasonable, unconventional, and contrarian can make you unbelievably successful.

This inspiring talk looks at leaders in a wide range of fields who have used unconventional approaches to achieve great success. We will share stories and draw lessons from the likes of Frank Lloyd Wright, Muhammad Yunus, Richard Branson, Elon Musk, Mother Teresa, Ricardo Semler, and others. An antidote to conformity and mediocrity, this talk will provoke, inspire, and maybe even transform you as you learn:

  • The Big Picture of Everything
  • The art of doing the opposite
  • Why taking chances is not so risky

WARNING: Do NOT attend this talk if you are nearing retirement!

The XI Commandments of Negotiating

In this highly interactive talk, we review some of the most important negotiating principles, presented with memorable stories, demos, and humor. Laugh, learn, and have fun – everyone will walk away with a few negotiating tips as well.

These tips will make you a more confident negotiator and will save and make you money for the rest of your life.

In this interactive session you will learn

  • the real point at which the negotiation process begins
  • how to uncover hidden interests
  • negotiating alchemy to create massive value out of nothing
  • secrets of building a powerful Plan B
  • the best ways to give or respond to an ultimatum
  • the problem with compromise and a better way to reach agreement

and much more!

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