David Hertz is the first "social chef" of Brazil, by the foundation of Gastromotiva - a social organization that uses food to promote social inclusion for now, exists only in São Paulo. The city of Rio de Janeiro will earn one unit: Hertz, awarded worldwide, will inaugurate the Gastromotiva River with a "lunch on the slab" on Saturday (10/11), the Complexo do Alemão. Among the guests are international chefs Carlo Petrini, Alice Waters, Antonio Soriano, Daniel Patterson and Virgilio Martinez - all with some specialty in the "conscious cuisine".

As for the design of Hertz, founded in 2006, professionally qualified youth and low-income adults for the gourmet market and also for the Gastronomic Business Incubator program, which provides education entrepreneurial young pros open their own businesses.