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David Maxfield  

Behavior Change Expert, Co-Author of the New York Times Bestsellers "Influencer" & "Change Anything," and VP of Research at VitalSmarts

David Maxfield is the co-author of two New York Times best-sellers, "Change Anything: The New Science of Personal Success" and "Influencer: The Power to Change Anything."

For more than 20 years, Maxfield has led research initiatives that uncover causes of and solutions to managerial, cultural, and operational inefficiencies. Maxfield's career began with his doctoral work in psychology at Stanford University. Since then, his impact on organizational performance has been wide-reaching as he's helped clients such as General Mills, Harvard Medical School, Pizza Hut, and Spectrum Health increase organizational effectiveness and become measurably more vital.

Maxfield has taught at Stanford University and the Marriott School of Management at Brigham Young University. Maxfield is the recipient of the Motorola University's Distinguished Teaching Award and Stanford University's Dean's Award for Innovative Industrial Education.

Maxfield is the vice president of research at VitalSmarts, an innovator in corporate training and organizational performance.

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