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David Mead      

Leadership & Workplace Culture Expert

David is committed to a world in which the vast majority of people wake up inspired to go  to work, feel safe while they're there and go home at the end of the day fulfilled by the  work they do. Today, he's here to share a few simple ideas that are helping to make that  world a reality.    In 2004, he started a career in corporate training. A few years later, while earning an  MBA with a focus in Organizational Development, he realized something. What he, and  so many other people, were being taught in business school was contributing to the poor  leadership he had been enduring for much of his career. In 2009, shortly after beginning  his MBA studies, he met, and was inspired by Simon Sinek and his concept of the Golden  Circle and was invited to join Simon's team. He started by developing content to help  Simon share his powerful ideas and in 2012 he began speaking and facilitating  workshops to help shift people's perceptions about leadership and culture.   

David has taken his years of practical experience and co-authored with Simon Sinek and  Peter Docker, ​Find Your Why: A Practical Guide for Discovering Purpose for You and  Your Team, a step-by-step guide on how to discover your WHY, published September  2017. David is globally recognized as the “How” guy to Simon’s “Why.”  David has presented these simple, inspiring ideas on 5 continents to over 150  organizations in a wide range of industries such as athletics, technology, retail,  healthcare, finance, government and hospitality.   

Regardless of the organization's size, industry or country, David finds that these ideas  resonate with those who want to find meaning in what they do and are committed to  creating a culture where people come before profit. 

Speech Topics


Start With Why

David shares a powerfully simple idea called the Golden Circle (discovered by Simon Sinek) and builds upon it with examples and stories that bring the idea to life. David partnered with Simon Sinek and his team in 2009 and, like Simon, envisions a world where a vast majority of people go home at the end of the day fulfilled by the work they do. The Golden Circle plays a vital role in the realization of that world. This simple idea explains how leaders and companies that inspire us are able to do it so naturally and consistently. It explains how we must think, act and communicate to inspire others. It’s not about changing who we are, it’s about understanding who we are.

Harness the Power of Why

More and more people are becoming familiar with the concept of Why and The Golden Circle (codified by Simon Sinek). This keynote talk is the next step; designed for leaders who are already familiar and inspired by the Golden Circle and are asking themselves, ‘Now what do we do with it?’ This talk introduces 5 Key Principles that can help leaders harness the power of Why in their organization. Each principle, while powerful on its own, derives its full strength when combined with the rest. David uses several examples and stories to illustrate how each principle builds on the others and how the combination of all five can help leaders create an environment of engagement, innovation and breakthrough.

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