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David Meerman Scott          

Leading Marketing and Sales Speaker

Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.

David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 300,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, World Wide Rave, and the forthcoming The New Rules of Sales & Service (Fall, 2014). He co-authored Marketing the Moon (March, 2014) and Marketing Lessons from The Grateful Dead.

As a speaker, Scott’s high energy presentations are a treat for the senses. He’s informative, entertaining and inspiring. That he’s spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences. Scott’s keynotes and masterclasses are an urgent call to action. Scale and media buying power are no longer a decisive advantage; what counts today is speed and agility. Real-Time is the mindset for the future – and content rules! His tailored presentations delve deep – offering strategies and tactics that help audiences seize the initiative, open new channels and grow their brand. His groundbreaking strategies don’t just slap social media onto dusty old strategies – they reinvent the way business engages the marketplace. Audiences walk away knowing how to use blogs, YouTube, Facebook, Twitter, Big Data and the newest tools like Newsjacking and to engage the media, crowd-source product development, increase sales, exert influence, disseminate ideas, build awareness and command premium prices by using speed as a strategic weapon.

Top firms and organizations have engaged Scott to present at conferences, expos and meetings, among them: Cisco, HP, PwC, GenRe, SAP, Google, Microsoft, McCormick, Nestle Purina, Amdocs, Jackson Healthcare, Ford Motor Company, Century 21, The New York Islanders, Self Storage Association, Vocus, Mosaic, Direct Marketing Association, South-by-Southwest, National Healthcare Marketing Summit, Kronos, Public Relations Society of America, National Geographic, Ingram Micro, Abbott Medical Devices, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, Digital River, Hill & Knowlton, Dow Jones, SAS, National Investor Relations Institute, The Milken Institute, Entrepreneurs Organization, International Health Forum, Credit Union National Association, Giant Screen Theater Association, Realtors® Conference, National Agri-Marketing Association, Belize Tourism Industry Association and many, many more.

David Meerman Scott is a globalist with real world experience and an eye for the bigger marketplace. He moved to Tokyo at age 26 to establish the Japan office of a Wall Street Real-Time economic advisory firm. He worked for global Real-Time media companies in Tokyo for seven years and Hong Kong for two. David was Asia marketing director for Knight-Ridder in the mid-1990s before moving to the Boston area where he was marketing VP for two publicly-traded U.S. companies, most recently at NewsEdge until he was fired shortly after it was sold to Thomson, delivering to him the gift of reinvention as a strategist advising organizations on the new realities of agile, Real-Time business.

In addition to writing, researching and speaking, Scott is currently an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services. Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant) and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013), his current portfolio of advisory clients includes HubSpot (where he serves as Marketer in Residence), Libboo, GrabCAD, VisibleGains, ExpertFile and GutCheck as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz and HeadCount.

Speech Topics


The New Rules of Marketing and PR.

Want to generate attention in today’s always-on, web-driven world? The answer isn’t just slapping social media onto dusty old strategies. The rules have changed. David Meerman Scott cuts through the confusing new communication landscape and lays out meaningful, measurable, and no-cost strategies to instantly reach your audiences directly. This informative, entertaining, and high-energy presentation shows the best examples of success from a wide variety of large and small organizations – from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses. Scott energizes people to put fear aside and inspires them with confidence to apply new thinking: social media are the tools – but “Real-Time” is the crucial mindset. With a rebel’s heart, Scott abandons the controlled and message-driven advertising and PR paradigm. He shows how to win the hearts and minds of your audience using blogs, YouTube, LinkedIn, Twitter, Facebook, Newsjacking, and other new tools – by creating content that they’re eager to share.

Grow Your Business NOW!

Today’s communications revolution presents tremendous growth opportunities for those who know how to tap this once-in-a-millennium transformation. Gone are the days of planning marketing and public relations programs to suit your timetable. It’s a “Real-Time” world now – if you’re not engaged, you’ve opened doors for your competition. David Meerman Scott shows how to make the power of Real-Time to work for you! His inspiring, high-energy presentations are tailored to each audience, revealing ways to generate attention for products and services in minutes (not months.) Audiences walk away with relevant and actionable ideas: how to develop (or refine) products or services based on feedback from customers or events in the marketplace; how to engage when people are eager to do business; how to make speed and agility a competitive weapon; how to get the media talking about you; and much more. Real-Time business means acting first – and – while your competitors scramble to adjust, opening new channels that grow your brand. Scott shows how to succeed NOW…in Real-Time.

Agile Selling in a Real-Time World.

The ongoing communications revolution has profoundly affected how sales and service is done. Buyers are now in charge! Referencing blogs, Twitter, LinkedIn, YouTube, Facebook, and other web-based tools, they often bypass the traditional selling model altogether – learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). Don’t struggle to adjust to this new environment – be agile and master it. David Meerman Scott inspires audiences with fresh, real-world tested strategies and tactics for establishing and maintaining relationships and building new business. The key is an agile “Real-Time” mindset and an arsenal of new communication tools. Scott shows how to use them to win hearts and minds by creating low-cost (and no-cost!), measurable strategies and tactics that help buyers you don’t yet know discover you! He shows why the best salespeople have become information curators – communicating by delivering the precise information that buyers need at just the right time and in just the right way. Agile, Real-Time selling means gaining more customers with fewer resources – and David Meerman Scott shows you how to make it happen.

The Real-Time Media Full–Day Masterclass.

David Meerman Scott leads this full-day session where entrepreneurs, business owners, and marketers learn a step-by-step framework for building an online marketing strategy and a tactical, actionable plan to reach buyers directly and in “Real-Time.” The session details a powerful new way to get attention using blogs, viral marketing, podcasts, online video, search engine marketing, and online thought-leadership. Learn why marketing on the web is different. Understand how to speak directly to your customers and buyers by creating compelling content they’re eager to share instead of bombarding them with advertising they’ll likely ignore. See why “you are what you publish” and learn strategies to execute viral and Real-Time engagement that wins hearts and minds and gets attention. Learn how to create a cohesive online marketing strategy and the tactics that succeed.

Going Beyond the Keynote

David Meerman Scott is available to deliver sales and marketing workshops which provide a step-by-step framework for building an online sales or marketing strategy and a tactical, actionable plan to reach buyers directly and in Real-Time.Learn powerful ways to create content that gets attention using blogs,viral marketing, podcasts, online video,search engine marketing and online thought-leadership.Programs are custom-tailored to suit unique needs. Please inquire for specific details.

Marketing Lessons from The Grateful Dead

In speeches David Meerman Scott uses the Dead and other timely and lively examples to illustrate how content marketing and a real-time mindset can turbo charge sales and generate interest in your product, service or ideas. In the end, the Dead were much more than a just a successful rock outfit; they were a cultural phenomenon that owed their success to a counterintuitive marketing philosophy. What can we learn about growing business from the legendary Dead? “Make it free,” says Scott who added “The Grateful Dead used free content to build a social network of fans before Mark Zuckerberg was even born. They pioneered many of the ideas we now use in social media and content marketing.”

News


David Meerman Scott Energizes Crowd with Real-Time Marketing Message at DSE 2016

David Meerman Scott, celebrated speaker, marketing strategist and author of The New Rules of Marketing & PR amongst other notable titles, waited in the back of Hall N2 at the Las Vegas Convention Center yesterday morning to give his keynote speech at Digital Signage Expo 2016 entitled Real-Time Marketing, Newsjacking and Digital Signage.

David Meerman Scott interview talks about his best-selling marketing books

Apart from being a popular marketing speaker, David Meerman Scott is an icon in the social media and PR industry having authored several international bestselling marketing books including The New Rules of Marketing & PR and Real-Time Marketing & PR.

David Meerman Scott Expands Relationship With Marketing Software Company HubSpot

HubSpot, Inc. announced that David Meerman Scott, a long-time member of its advisory board, will expand his relationship with the company to become Marketer in Residence.

Successful Salespeople Are Content Curators

I see a convergence of sales and marketing via content to reach buyers. In my research of successful companies, marketing is using content to reach many people...

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