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David Meerman Scott        

Global Marketing Guru & Sales Expert

David Meerman Scott helps companies and organizations generate attention and grow business in a real-time world. He spotted the online content revolution in its infancy and wrote five books about it including The New Rules of Marketing & PR, the definitive book on the topic, translated into 29 languages. Now, there’s a new inflection point. The pendulum has swung too far, creating a world of digital chaos. Tech-weary and bot-wary people are longing for human connection. There are businesses and organizations who have learned to win by tapping into this mindset by creating a Fanocracy. David’s eleventh book, Fanocracy (coming January, 2020 from Portfolio), proves that creating fandom is not something reserved just for celebrities, athletes, and authors. Creating a Fanocracy is rocket fuel used by forward-thinking companies and organizations of all sorts – including those from the most unlikely industries – to inspire and nurture true fans. David’s high-energy presentations highlight the strategies and success stories using bold images and video to energize audiences. David inspires people to set old ideas and fear aside and use new tools to achieve measurable, no-cost results to turn customers into fans and fans into customers.

David’s ideas have captured the attention of respected firms and organizations all over the world – having spoken in over 40 countries and on all seven continents. His groundbreaking strategies don’t just slap new tools onto dusty old strategies – they reinvent the way to engage the marketplace.

The top-selling book by David is The New Rules of Marketing & PR, a Wall Street Journal bestseller in its 6th edition with over 400,000 copies sold. It is available in 29 languages and used as a text in hundreds of universities and business schools worldwide. Real-Time Marketing & PR and The New Rules of Sales and Service have each broken new ground with fresh ideas. David is co-author of Marketing the Moon (and contributing producer of the 2019 PBS documentary it inspired, Chasing the Moon) and Marketing Lessons from The Grateful Dead. David’s next book is co-authored with his daughter, Reiko, and reveals how the power of fandom – long understood in the celebrity world – can be harnessed by business.

David is the pioneer of Newsjacking, a business growth strategy so successful that it is now listed in the Oxford English Dictionary: “In the space of a few short years, newsjacking has gone from an experimental technique to a staple in every social media-savvy marketing department’s arsenal. Its contemporary iteration, however, dates from the early twenty-first century, as first popularized by marketing and sales strategist David Meerman Scott.”

David is a globalist with real-world experience building businesses and a sharp eye for the bigger marketplace. He moved to Tokyo at age 26 to establish the Japan office of a Wall Street Real-Time economic advisory firm. He worked for global Real-Time media companies in Tokyo for seven years and Hong Kong for two. David was Asia marketing director for Knight-Ridder in the mid-1990s before moving to the Boston area where he was marketing VP for two publicly-traded U.S. companies. Losing his job following the sale of NewsEdge to Thomson Reuters delivered David the gift of reinvention as a strategist advising organizations on the new realities of agile, Real-Time business.

David is a co-founder and partner in Signature Tones, a sonic branding studio. Signature Tones works with clients to create sonic logos and original music for use perfectly in tune with their brand. Sonic branding includes original music that is used in videos, podcasts, products and services, as walk on music for speaking engagements, in TV and radio commercials.

David is an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services. Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant), and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (successfully sold to Stratasys in mid-2014), his current portfolio of advisory clients includes HubSpot, where he has served since 2007, (successful IPO in 2014), digital selling firm Vengreso, Mynd, Harmony, YayPay, SlapFive, ExpertFile, and InstaViser as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz and HeadCount. He is also a strategic limited partner and advisor to Stage 2 Capital, a go-to-market venture capital fund investing in and advising companies scale sustainable revenue and healthy growth.

Speech Topics


The New Rules of Marketing and PR.

Want to generate attention in today’s always-on, web-driven world? The answer isn’t just slapping social media onto dusty old strategies. The rules have changed. David Meerman Scott cuts through the confusing new communication landscape and lays out meaningful, measurable, and no-cost strategies to instantly reach your audiences directly. This informative, entertaining, and high-energy presentation shows the best examples of success from a wide variety of large and small organizations – from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses. Scott energizes people to put fear aside and inspires them with confidence to apply new thinking: social media are the tools – but “Real-Time” is the crucial mindset. With a rebel’s heart, Scott abandons the controlled and message-driven advertising and PR paradigm. He shows how to win the hearts and minds of your audience using blogs, YouTube, LinkedIn, Twitter, Facebook, Newsjacking, and other new tools – by creating content that they’re eager to share.

Grow Your Business NOW!

Today’s communications revolution presents tremendous growth opportunities for those who know how to tap this once-in-a-millennium transformation. Gone are the days of planning marketing and public relations programs to suit your timetable. It’s a “Real-Time” world now – if you’re not engaged, you’ve opened doors for your competition. David Meerman Scott shows how to make the power of Real-Time to work for you! His inspiring, high-energy presentations are tailored to each audience, revealing ways to generate attention for products and services in minutes (not months.) Audiences walk away with relevant and actionable ideas: how to develop (or refine) products or services based on feedback from customers or events in the marketplace; how to engage when people are eager to do business; how to make speed and agility a competitive weapon; how to get the media talking about you; and much more. Real-Time business means acting first – and – while your competitors scramble to adjust, opening new channels that grow your brand. Scott shows how to succeed NOW…in Real-Time.

Agile Selling in a Real-Time World.

The ongoing communications revolution has profoundly affected how sales and service is done. Buyers are now in charge! Referencing blogs, Twitter, LinkedIn, YouTube, Facebook, and other web-based tools, they often bypass the traditional selling model altogether – learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). Don’t struggle to adjust to this new environment – be agile and master it. David Meerman Scott inspires audiences with fresh, real-world tested strategies and tactics for establishing and maintaining relationships and building new business. The key is an agile “Real-Time” mindset and an arsenal of new communication tools. Scott shows how to use them to win hearts and minds by creating low-cost (and no-cost!), measurable strategies and tactics that help buyers you don’t yet know discover you! He shows why the best salespeople have become information curators – communicating by delivering the precise information that buyers need at just the right time and in just the right way. Agile, Real-Time selling means gaining more customers with fewer resources – and David Meerman Scott shows you how to make it happen.

The Real-Time Media Full–Day Masterclass.

David Meerman Scott leads this full-day session where entrepreneurs, business owners, and marketers learn a step-by-step framework for building an online marketing strategy and a tactical, actionable plan to reach buyers directly and in “Real-Time.” The session details a powerful new way to get attention using blogs, viral marketing, podcasts, online video, search engine marketing, and online thought-leadership. Learn why marketing on the web is different. Understand how to speak directly to your customers and buyers by creating compelling content they’re eager to share instead of bombarding them with advertising they’ll likely ignore. See why “you are what you publish” and learn strategies to execute viral and Real-Time engagement that wins hearts and minds and gets attention. Learn how to create a cohesive online marketing strategy and the tactics that succeed.

Going Beyond the Keynote

David Meerman Scott is available to deliver sales and marketing workshops which provide a step-by-step framework for building an online sales or marketing strategy and a tactical, actionable plan to reach buyers directly and in Real-Time.Learn powerful ways to create content that gets attention using blogs,viral marketing, podcasts, online video,search engine marketing and online thought-leadership.Programs are custom-tailored to suit unique needs. Please inquire for specific details.

Marketing Lessons from The Grateful Dead

In speeches David Meerman Scott uses the Dead and other timely and lively examples to illustrate how content marketing and a real-time mindset can turbo charge sales and generate interest in your product, service or ideas. In the end, the Dead were much more than a just a successful rock outfit; they were a cultural phenomenon that owed their success to a counterintuitive marketing philosophy. What can we learn about growing business from the legendary Dead? “Make it free,” says Scott who added “The Grateful Dead used free content to build a social network of fans before Mark Zuckerberg was even born. They pioneered many of the ideas we now use in social media and content marketing.”

News


David Meerman Scott Energizes Crowd with Real-Time Marketing Message at DSE 2016

David Meerman Scott, celebrated speaker, marketing strategist and author of The New Rules of Marketing & PR amongst other notable titles, waited in the back of Hall N2 at the Las Vegas Convention Center yesterday morning to give his keynote speech at Digital Signage Expo 2016 entitled Real-Time Marketing, Newsjacking and Digital Signage.

David Meerman Scott interview talks about his best-selling marketing books

Apart from being a popular marketing speaker, David Meerman Scott is an icon in the social media and PR industry having authored several international bestselling marketing books including The New Rules of Marketing & PR and Real-Time Marketing & PR.

David Meerman Scott Expands Relationship With Marketing Software Company HubSpot

HubSpot, Inc. announced that David Meerman Scott, a long-time member of its advisory board, will expand his relationship with the company to become Marketer in Residence.

Successful Salespeople Are Content Curators

I see a convergence of sales and marketing via content to reach buyers. In my research of successful companies, marketing is using content to reach many people...

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