David Sánchez Carmona is a seasoned public affairs and strategic communications professional who serves as a Director of AI business solutions at APCO Worldwide, a leading global advisory and advocacy communications consultancy. In this role, he develops innovative solutions and manages data analytics to enhance decision-making; specializes in leveraging AI and machine learning to create tools for global brands, focusing on responsible AI use; and helps clients adopt new technologies to increase market share and revenue, fostering a culture of continuous learning and innovation through workshops and training sessions.

With over 20 years of experience in advertising and marketing, Sánchez is a skilled storyteller and strategist. His expertise spans creative and art direction, paid and social media, technology and engineering, user experience, data science, and visual design. He has worked with Fortune 500 brands across various industries, including automotive, consumer products, financial services, healthcare, and technology, providing a hands-on approach to crafting impactful brand experiences.

At APCO, Sánchez drives conceptual design, data visualization, web design, and brand identity within the Studio team. He is known for his ability to quickly understand clients' business challenges and KPIs, using this knowledge to create strategic insights, products, and services that articulate their stories. He also leads creative reviews and client brainstorming sessions fostering progressive thinking that push the of boundaries of creative bravery and brand experience.

Before joining APCO, Sánchez founded HyperBrand, a brand consultancy firm, and served as a senior technology director at CHAT Agency in Puerto Rico. He led web development, interactive marketing strategy, and technology direction for clients such as Kia Motors, VF Corporation, and Liberty Cablevision. He holds a bachelor’s degree in business administration with an emphasis in information systems from Universidad Metropolitana of San Juan, Puerto Rico, and has completed programs in artificial intelligence from MIT Sloan and Microsoft. Fluent in English and Spanish, Sánchez is also involved in the maker community, serving on the board of directors for Maryland Gear, Inc.

Fast Company, Machine Learning Artificial Intelligence, Business Communications, Spanish Speaking, Consulting, Data Analytics, Digital Marketing, Branding, Big Data, Strategic Leadership,