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David Sandstrom      

Cheif Marketing Officer of Klarna

David Sandstrom currently serves as Chief Marketing Officer at Klarna and is a member of the executive management team. Sandstrom joined Klarna in 2017 where he led the fintech company to an extensive brand transformation, from one of many financial institutions to a rethinking lifestyle brand. He is responsible for everything related to design, PR, communication and brand. During his time at Klarna, he has overseen several pioneering marketing campaigns that have attracted great attention internationally, working with high profile celebrities such as Lady Gaga and Snoop Dogg. Sandstrom was behind Klarna's 2021 Super Bowl Advertisement starring Maya Rudolph that was an immediate hit with the public and garnered over 13 million views on YouTube. Prior to joining Klarna, Sandstrom was the CEO of one of Sweden's foremost advertising agencies.

News

Klarna's CMO on squaring its 'pink and energetic' brand with responsible lending
'Shop now pay later’ business Klarna has captured a millennial audience with its playful pink billboards and light-hearted ads. With a rising userbase, however, its role in promoting ‘easy credit’ is now coming under scrutiny. Here, its chief marketing officer explains what the brand stands for and how it plans to be seen as a responsible lender.
What marketers get wrong about branding
Fresh off Klarna's first Super Bowl commercial, we sit down with David Sandstrom, Chief Marketing Officer at Klarna, to discuss the thinking behind their advertisement, the role its mobile app plays in the company's mission, and all of the increased competition in the 'Buy Now, Pay Later' fintech space.
CMO of the Week: Klarna's David Sandstrom
Fast-rising financial tech app Klarna may be headquartered in Stockholm, but like many of its fellow Swedish unicorn peers Spotify and H&M, the U.S. represents one of its greatest growth markets of the past several years. In the past 12 months alone, Klarna has doubled its U.S. customer base to more than 15 million users, who use the app to pay for goods and services in installments as an alternative to traditional credit cards.
With a unique insight into e-commerce behavior, Klarna’s marketing strategy focuses in on being a part of the cultural conversation
Klarna — the buy now, pay later fintech company — is trying to build its user base by becoming part of the culture conversation.

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