Generations 2.0

You may think you know the generations, but the Baby Boomers, Generation Xers, and Millennials are carving out new territory as they evolve. And here comes the latest twist—the arrival of Generation Z. Just when you think you’ve bridged the gaps, it’s time to learn what’s happening now as the generations continue to collide.

In “Generations 2.0”, you will learn:

• Where all the generations are in their careers today.
• What each generation needs to be successful.
• What it takes to connect with each generation of consumers.
• The biggest generational issues for leaders, managers, individuals, and marketers.

Generational insights are focused in three distinct areas:

• Workplace: Recruiting, retaining, communicating with four generations
• Marketplace: Customer service and sales for four generations
• Giving: How to attract and retain four generations of donors and volunteers

Available as a 30-90 minute keynote or as a half-day workshop.

Hello, My Name is Gen Z

Believe it or not…there’s life after the Millennial generation. A new generation is impacting our workplace and not enough leaders are paying attention! Are you ready for Gen Z? The leading edge of Gen Z is well into their 20s. They are not like the Millennials, which means your recruitment and retention strategies need to change. In “Hello My Name is Gen Z”, you will learn:

• What factors makes Generation Z unique.
• What influences have shaped this dynamic generation.
• What they expect from a career.
• How you recruit, retain and manage Gen Z
• The distinct differences between Millennials and Gen Z
• This dynamic keynote gives audiences fresh insights based on national studies of Gen Z’s workplace attitudes, interviews with hundreds of CEOs, cutting-edge case studies and insights from Gen Zers themselves.

Available as a 30-90 minute keynote or as a half-day workshop.

Make Way for the Gen Z Consumer

Do they shop online? In-store? What does loyalty look like? These questions and more are addressed as the newest generation of customers pulls out their wallets. Gen Z has disposable income to spend, but only if marketers can connect with them.

More than their own disposable funds, Gen Z’s influence on family spending is the highest it’s ever been. If brands want to find success in the future, then understanding the Gen Z customer is paramount.

Based on national studies, insights from focus groups, and working with some of the world’s top brands, find out what it takes to connect with, sell to, and retain the Gen Z customer.

In “Make Way for the Gen Z Consumer” you will learn:

• How the Gen Z consumer is different from the other generations.
• How different social media platforms connect with different Gen Z consumers.
• About the phigital landscape – where Gen Z sees no line between physical and digital.
• The difference between a digital pioneer and digital native.
• What brands are connecting best with the customer of the future.