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David Weinberger    

Technology Expert & Marketing Guru

Since the dawn of the web, pioneering thought leader David Weinberger has been deciphering the impact of the technology on our lives, business, and ideas. He has pursued this work as a senior researcher at Harvard's Berkman Klein Center for Internet & Society, as former co-director of the Harvard Library Innovation Lab, as a journalism fellow at Harvard's Shorenstein Center, a Franklin Fellow at the US State Department, and currently as a writer-in-residence at an AI research group at Google. His many years as a marketing consultant to innovative tech companies, a marketing VP, and entrepreneur have given him first-hand experience in our new economy.

A best-selling author, his latest book Everyday Chaos: Technology, Complexity, and How We're Thriving in a New World of Possibility examines how AI, big data, modern science, and the Internet are enabling us to embrace the chaos from which the future arises. Addressing both business and individuals, he explains how we're advancing as never before, not by anticipating the future, but by making it even more unpredictable. His first book, Cluetrain Manifesto has been called a “primer on Internet marketing,” revealing the Internet as a social space years before social networks like Facebook came along.

David has a knack for showing the big ideas hiding in the changes we take for granted. He brings his remarkable range of experience and knowledge to the most important questions facing business today: how is technology changing the way employees, partners and customers engage? How is it changing the basics of business, culture, education, politics, government? His presentations are dynamic and entertaining, offering audiences key insights into the power of the Internet in an engaging manner featuring humor, practical advice, and powerful ideas.

David is also the author of Small Pieces Loosely Joined: A Unified Theory of the Web and Everything Is Miscellaneous: The Power of the New Digital Disorder that explain how the new rules for organizing ideas and information are transforming business and culture. His other books include the award-winning Too Big to Know: Rethinking Knowledge Now that the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room.

Bridging technology and media, David has written for the “Fortune 500” of business and tech journals, including The New York Times, Harvard Business Review, Scientific American, The Miami Herald, The Boston Globe, USA Today, The Guardian, and Wired. Journalists from The New York Times, Newsweek, Time, The Boston Globe, The Los Angeles Times, InformationWeek, The Economist, Foreign Policy, and Wall Street Journal turn to him for insight. He has been a columnist for CNN.com, United Airlines magazine Rhapsody, and Knowledge Management World. He has also been a regular commentator on National Public Radio's “All Things Considered” and has appeared on many podcasts. David has a Ph.D. in philosophy from the University of Toronto.

Speech Topics

Internet Exceptionalism – How Everything is Different on the Web, Really?

Web 2.0: The Myth and the Meaning

Leadership in the Age of the Web: How the Networking of Everything is Changing how Leaders Should Lead

Too Big to Know: The Solution to Big Data Is More Data

We used to know how to know. We asked an expert or we consulted a book. But it turns out that our system of knowledge was limited by its old medium - paper. Now knowledge is taking on the properties of its new networked knowledge, and this is changing not only how we know, but what knowledge itself is. Knowledge is moving from curated to overwhelming, from settled to always in dispute, from defined by topics to endlessly linked, and from well organized to messy. Perhaps most importantly, knowledge is moving from the brains of experts to networks rife with debate among experts, amateurs, the brilliant, and the idiotic. In this keynote, best-selling author and speaker David Weinberger explains that while the challenges are abundant, we now have an epochal opportunity to scale knowledge up to the enormous tasks we have set for ourselves and our species.

Harnessing Big Data in Business

What's truly new about "big data" isn't that it's big - it's that it turns the nature of data inside out. In the Age of Information, data consisted of numbers in spreadsheet cells that were designed to support particular business functions and services. Data was considered useful only after it had been cleaned and it was put to use in computer models that represented domains of life through a relatively simple set of rules. And those datasets were zealously kept private. But now that we're in the Age of Connection, big data's data is no longer separated into cells - it's linked and made public in order to support functions and services that haven't even been invented yet. These datasets now constitute a "data commons" that has value because it enables the emergence of a marketplace of models that longer rely on reducing complex domains to simple rules. At last our data is rich, varied, and linked enough to let us deal with the world at a far more accurate level of complexity - even though sometimes we end up with knowledge without understanding it. In this presentation, speaker David Weinberger explains how these changes constitute a fundamental shift in how we know our world and urges businesses to embrace these changes to fully benefit from this transformation. Otherwise, big data is just a lot of data.

Messiness Is a Virtue: Information Management in the Age of the Web

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The Knowledge Management Oxymoron

The Information Revolution That Wasn't and the One That Will Be: How the New Dimensions of Information Are Transforming Business... and Life

Remember how in the '80s and then the '90s we were all going to drown in information? The information tidal wave crashed all around us... but we barely got wet. But don't relax too soon. The real change is already upon us.

We managed to survive the information tsunami by coming up with surprisingly good information management tools – who would have predicted Google would be so great? – and, frankly, ignoring much of the information that we've gathered.

It turns out that the quantity of the information hasn't changed our businesses or our lives so much. But changes are on the way that will bring about deeper and more profound changes in the most fundamental dimensions of life and work:

  • Place: Thanks to wireless networks, mobile devices that know where they are, and clever tools that figure out what spots documents are talking about, information about places will be available at those places. For the first time, the earth itself will no longer be speechless.
  • Groups: As weblogs – online journals – become commonplace to the young generation, the line between private and public is being erased... including the line between company and customer.
  • The Past: As digital photography becomes pervasive, and as sharing files among friends becomes the norm, personal memories will become communal.
  • Truth: In order to manage vast quantities of information, we have to deal explicitly with information about information – tags, labels, categories – which can lead businesses to ignore the real roots of their value: the messy, personal relationships that are the source of all innovation and loyalty.

In this talk, Dr. Weinberger looks at these trends and others, painting a picture of the future that challenges business to change or be left behind. Audiences will walk away with a new understanding of the latest technology trends and their effect on business, as well as how to take advantage of these new technologies.

The War Against Customers: What Marketing Can – and Must – Learn from the New Connectedness

The fundamental fact of marketing is that you're trying to get an unwilling customer to do something they don't want to do. That's why customers want to flee when they sense they're being marketed to. But suppose waging war against our customers – "targeting" them via "strategies" and "tactics" – isn't such a good idea? And suppose customers simply won't stand for it anymore?

Traditional marketing views itself as a type of broadcast, wherein a single voice gets to send a message to a mass of people. But the Internet is the anti-broadcast medium: it's not mass, it's not one-way, and it's not controlled by companies that can pay to send out a message. The Internet is, in fact, a conversation among your customers who are discovering that they are a far better source of information about products and services than the companies ever could be. This is the most fundamental shift in marketing since the creation of mass media. And it affects all marketing, on or off the Web.

In this keynote speech, the audience will learn how old marketing techniques actually alienate customers; the keys to engaging in the new customer conversations the market expects (and demands); and how to anticipate the most important change in customer dynamics and marketing since the invention of mass media 80 years ago.

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David Weinberger | Huffington Post
David Weinberger writes about the effect of the Internet on our ideas. He has a Ph.D. from University of Toronto, and is a senior researcher at Harvard's Berkman  ...

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