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David Zinczenko      

CEO of Galvanized Brands & Consulting Editorial Director of Men's Fitness

David served as the editorial director of Women's Health, Prevention, and Organic Gardening and oversaw Rodale's book department. He authored the best-selling series, Eat This, Not That! and the Abs Diet. He is also co-owner of the New York City restaurant, The Lion

Zinczenko grew up in Bethlehem, Pennsylvania, and attended Liberty High School in Bethlehem.

While attending Moravian College, he served in the military for the Navy Reserves and was the editor-in-chief of his college newspaper, The Comenian. He currently lives in Manhattan and Allentown, Pennsylvania.

After serving in the military, Zinczenko started his career in 1991 working as an assistant editor at Men's Journal, a men's magazine launched by Rolling Stone founder Jann Wenner and editor-in-chief John Rasmus.

In 2000, Zinczenko was named editor-in-chief of Men's Health and under his leadership, the world's largest men's lifestyle magazine brand has expanded to 39 international editions in 46 countries. In 2008, he was named Ad Week's Editor of the Year.[1] Men's Health has been nominated for 12 National Magazine Awards, and has had two wins: "General Excellence" in 2010 and "Personal Service" in 2004.[2] In 2010, Min awarded Zinczenko and Men's Health with the title, "The #1 Most Notable Launch of the Past 25 Years." [3] He served as chairman of the 2007 American Magazine Conference and is credited with coining the term "Magabrand,"[4] to describe magazines that expand beyond their regular formats into a variety of media and businesses.

He also served as editorial director of the magazine Best Life, and was named editorial director of Women's Health magazine, which was spun off from Men's Health in 2005. In 2008, as the editorial director of Women's Health, Zinczenko oversaw the magazine's redesign, bringing celebrities such as Ashley Greene, Brooklyn Decker, and Olivia Wilde to the cover. In 2009, Advertising Age deemed Women's Health "Magazine of the Year."[5] In 2011, he was named editorial director of both Organic Gardening and Prevention.[6]

Beyond the publishing world, Zinczenko helped pass legislation in 1994 establishing the week of Father's Day as "National Men's Health Week."

He has also pushed legislators in Congress to create an official "Office of Men's Health" within the National Institutes of Health.

In 2007, Zinczenko launched FitSchools, a national campaign to reinvigorate physical education programs in America's elementary schools and get children healthy and active.

He continued his fight against childhood obesity by writing, with Matt Goulding, Eat this, Not That! For Kids, published in August 2008. The two co-wrote 12 books altogether in the series: Eat This, Not That!, Eat This, Not That! 2010, Eat This, Not That! 2011, Eat This, Not That 2012, Eat This, Not That! For Kids, Eat This, Not That! Supermarket Survival Guide, Eat This, Not That! The All-New Supermarket Survival Guide 2012, Eat This, Not That! Best & Worst Foods in America, Eat This, Not That! Restaurant Survival Guide, Cook This, Not That! Kitchen Survival Guide, Cook This, Not That! Easy & Awesome 350-Calorie Meals, and Drink This, Not That!. He is also the author of the Abs Diet series, which has two new releases: The New Abs Diet and The New Abs Diet Cookbook.

Zinczenko also contributes regularly to The Today Show, where according to The New York Times, he is "trotted out as a spokesman for Everyman."

He has also appeared on The Oprah Winfrey Show, The Ellen DeGeneres Show, 20/20, The Biggest Loser, Rachael Ray, and Good Morning America.

In 2002, he penned a New York Times op-ed on fast food and obesity titled, "Don't Blame the Eater" and in 2011 wrote another in support of mixed martial arts.

He also wrote two columns for USA Today, one on the obesity epidemic and another on the decline of American men.

As of January 2013, he is no longer editor-in-chief at Men's Health.Men’s Health editor Zinczenko out

Speech Topics


An in-depth tour of the average American Diet In this keynote David Zinczenko uncovers shocking food truths and ingredients found in many common brands. Zinczenko illustrates how asking the right questions can help individuals and families make smart choices for their health and wellness.


How a simple food swap can change your life and your waist line Restaurants are increasingly offering healthy alternatives to customers, but seemingly low calorie alternatives are often bursting with fat, sugar and salt. In this lecture David Zinczenko outlines easy tools to help consumers make smarter and healthier choices about the foods they love.


Dave Zinczenko is Ready to Help You Deflate Your Belly Fat Video ...

ABC News' Nutrition and Wellness editor offers a new plan to keep lean in his new book "Zero Belly Diet."

David Zinczenko's 'Zero Belly' Football Season Recipes | Access ...

And, for some us, that means lots of game day cheer and parties that often serve calorie busting eats. Best-selling author and wellness expert, David Zinczenko, ...

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