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Dawn C Foster  

Sales Learning Expert, Sales Training, Sales Management Training, Leadership Development

Foster Performance, Inc, is a dynamic and results-driven Professional Services Firm. Principals with the firm provide Executive Consulting with 20 years of leadership in delivering sales and marketing solutions to Fortune 500, multi-national organizations globally. We have proven success in designing and developing innovative sales training learning systems resulting in client profitability improvement and improved customer service. We lead with effective facilitation, adult learning methodology, change management, and excellent organizational, analytical and interpersonal skills. Areas of concentration for the firm include:

Effective Presentations - Sales and Sales Management - Customer Retention - Strategic Needs Analysis - Quality Assurance - Leadership - Coaching/Mentoring - Local Market Management - Motivating Performance Improvement - Startup and Turnaround Situations - Best Practices - Business Process Reengineering - Business Development - Organizational Development - Team Building - CRM - Change Management - B2B - B2C - Customer Profitability Improvement


CPLP - To earn the CPLP certification Dawn Foster acquired industry-related experience, successfully passed a knowledge-based examination, and submitted a work product that met performance standards. "The CPLP certification process is rigorous and it produces candidates with a breadth of knowledge that brings significant benefit to their employers, colleagues and clients," says Jennifer Naughton, ASTD's Director of Credentialing. "Employing CPLP credential holders brings respect to an organization's training function and ensures successful learning programs," she adds.

Developed, customized and implemented solutions for Customer Relationship Management (CRM) and Market Competence with management routines and sales and service skills for multiple 1,200 unit banking systems in United States, Canada and United Kingdom. Results: Each organization achieved a 10-25% customer profit improvement sustained over 5 or more years.

Conducted needs analysis, tailored, facilitated and implemented nationally and internationally market management, sales and sales management learning systems for retail bankers, in-store bankers, commercial and mortgage lenders, small business bankers, trust and private banking officers. Results: Client organizations demonstrated enhanced CRM, sustained market competence and improved productivity of sales and service delivery achieving sustained client profit improvement of 10-30% per annum.

Conducted and supported business development, sales calls, presentations, proposal writing, needs analysis and scoping of value added client solutions, contract development, client negotiation and closing in coordination with territory sales representatives for opening new markets and expanding existing client relationships. Results: Club Excellence winner twice, for sales of more than $2.5 million.

Integrated client's systems, data warehouse and CIF/MCIF with CRM strategies to effectively deliver consulting and development solutions for sustainable client profit improvement. Results: Alignment of products and solutions installed in client organizations with their customer information systems and tracking mechanisms to insure the ongoing measurement and evaluation of success.


President/Principal Consultant Dallas, TX

Foster Performance, Inc.

Director, National Sales Development Dallas, TX

Centex Homes

Executive Vice President, Chief Consulting Officer Dallas, TX

ActionSystems - Customer Analytics and Xchange, Inc.

Vice President, Manager, Human Resources San Antonio, TX

NBC Bank


Master of Arts, Organizational Communication West Lafayette, IN

Purdue University

Bachelor of Science, Communication Education Waco, TX

Baylor University


National Speakers Association

American Society of Training and Development


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