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Deborah Rosado Shaw  

Senior Executive; Entrepreneur; Transformational Leadership Keynote Speaker on Performance, Inclusion & Culture; Author of "Dream Big!"

An expert in navigating uncertainty, Deborah Rosado Shaw was raised in the nation's poorest congressional district, where gangs ruled the street corners and her biggest dream was about having heat and hot water. Along the way, she discovered strategies for success that formed a bridge from tough inner-city beginnings to award-winning entrepreneur and F50 senior executive and consultant.

In 2004, Shaw founded the Rosado Shaw Group LLC., a consulting and advisory firm focused on intervening in today's complex challenges around culture, performance, talent engagement, and diversity. Shaw is a trusted advisor recognized for integrity, rigor and discipline in getting the job done. She has consistently delivered outstanding results across many industries including consumer products, cosmetics, food and beverage, private equity, retail and technology.

Shaw has served on the World Bank Group Diversity Advisory Panel, providing strategic advice to the President and senior management team, as well as the non-partisan National Women's Business Council providing advice and counsel to the President, Congress and the U.S. Small Business Administration on economic issues of importance to women business owners. She has also served as PepsiCo's SVP, Chief Global Diversity & Engagement, where she was responsible for driving innovation and optimizing high performance teams by leveraging the diverse strengths, backgrounds and perspectives of 260,000 associates operating in 200 countries and territories.

Shaw has been recognized with numerous awards, including Fortune "50 Most Powerful Latinas in Corporate America", Latino Leaders "101 Most Influential Latinos in the U.S.", National Foundation of Women Legislators "Entrepreneur of the Year" and Women's Leadership Exchange "Trailblazer Award."

Shaw instills 20+ years of global transformational leadership engagement into experiential and actionable keynotes that shift people’s thinking and actions.

Speech Topics


Advancing A New Era of Diversity: To Power Critical Business Objectives

In this experiential, actionable, and validating keynote, Deb gives organizations on their diversity journey a fresh and highly impactful approach to creating the wins that elevate team performance.

This keynote serves leaders, managers, and individual contributors looking to:

  • Grow beyond tactical initiatives to weave diversity into their personal and organizational DNA.
  • Navigate complex and societal issues that impact workplace diversity.
  • Get results-driven guidance in making the right decisions regarding diversity.

Leaders, managers, and individual contributors audience will leave with:

  • A mindset and tools to leverage diversity as a strength to think powerfully, act courageously, and invent collaboratively.
  • A proven pathway for managing and leveraging diversity to build high-performance teams powering growth and profitability.
  • An increased capacity to have authentic and impactful conversations about workplace diversity that elevates their own professional and personal opportunities.

Shaping a Culture that Elevates Performance: Enable, Engage & Empower Your Teams

In this keynote, Deborah takes the audience through an empowering and tangible definition of culture and gives them the mindset, behavior and tools needed to powerfully contribute and deliver results at unprecedented levels.

This keynote serves leaders, managers, and individual contributors looking to:

  • Create a vibrant and healthy culture where people think powerfully, act courageously and invent collaboratively
  • Create and sustain a high-performance culture that becomes a competitive differentiator for talent attraction, retention, and engagement

The audience will leave with:

  • The realization that they are co-creators of their culture having discovered their own voice and power in the matter of shaping culture.
  • Clarity about their role and impact in crafting and cultivating their signature culture.
  • Perspectives and tools to build a culture where people feel valued, honored and heard.

Game-changing Strategies for Women’s Advancement: Increasing Impact, Fulfillment & Performance

This experiential, actionable, and validating keynote gives women at work a roadmap to recast their future from predictable struggle to empowered legacy.

This keynote serves leaders, managers, and individual contributors experiencing:

  • Frustration with the tried approaches and slow progress of workplace and societal initiatives to promote equity.
  • Fatigue from the ever-present quest to be heard, valued and given the full opportunity to express their highest potential.
  • Fear and feeling ill-equipped to handle the complexity of the moment yet committed to doing it well.

The audience will leave with:

  • Clarity and confidence from a heightened awareness of their personal and organizational performance inhibiting beliefs and how to move through them.
  • Greater capacity and new access to specific actions to step up their leadership and achieve greater organizational influence and impact.
  • An innovative approach to the work/life blend challenge with a clear pathway for action and fulfillment in the workplace and at home.

Alter the Game: How to Powerfully Navigate Change by Nurturing Human Potential

The perspective and tools presented in this keynote provide a fresh and reality-tested approach for leaders, managers, and individual contributors facing the new reality of work.

This keynote serves leaders, managers, and individual contributors who:

  • Are feeling ill-equipped to navigate through the spectrum of human concerns and unrelenting challenges and upsets that now permeate the workplace
  • Are struggling to attract top talent and increase retention by creating the kind of compelling culture that engages an effective workforce
  • Want their people to be prepared, unafraid, and fiercely engaged in their everyday work, elevating performance and achieving bold organizational goals.

The audience will leave with:

  • An easy access transformational approach that alters the game by addressing the new reality of work in a way that drives fulfillment, impact and meaning.
  • The new skills, tools and practices that leave people feeling seen, heard & valued; building collaborative relationships that fuel performance.
  • Newfound capacity to invent in the moment and take bold and effective actions.
  • Willingness to step in, step up, trust themselves and help empower others to be of impact and drive the future.

Celebrating Hispanic Heritage: Honor the Past, Create the Future

A powerful and intimate story-rich keynote that inspires Hispanic and non-Hispanic associates alike with truths learned on the road from the barrio to the boardroom. Deb guides her audiences through perspectives and actions necessary to build and demonstrate a more inclusive culture that drives organizational growth.

This keynote serves Hispanic and non-Hispanic leaders, managers, and individual contributors.

For Hispanic Associates who are:

  • Frustrated and fatigued by experiences of discrimination and micro aggressions.
  • Feeling isolated or threatened, looking to expand their network of support, connections and impact.
  • Hoping that all of the “diversity” talk includes their ambitions and dreams, too.

For the broader organization looking to:

  • Attract, retain and advance Hispanic talent in an inclusive environment.
  • Increase Hispanic employee, community and stakeholder engagement.
  • Leverage Hispanic experience and understanding to fuel the business to capture and expand into new markets.

The audience will leave with:

  • The inspiration that emerges from having discovered our shared humanity and promise.
  • A profound validation of the experience and journey traveled that becomes a gateway to powerful new thinking.
  • A renewed curiosity and commitment to engaging with others as allies, mentees, mentors, and sponsors.
  • Clear access and actions for advancing their careers and being of greater organizational impact and value
  • Increased capacity to work in a culturally complex and ever-changing world dependent on celebrating our human potential.

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