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Deepica Mutyala        

Founder and CEO of Live Tinted

Deepica Mutyala is a South-Asian beauty entrepreneur, businesswoman, and founder and CEO of Live Tinted, a multicultural community about beauty and culture.

Deepica launched her YouTube channel in January 2015 around the premise of “beauty decoded”. Her second video on how to mask under eye circles with lipstick went viral, garnering over 10 million views from women all over the world. A flurry of broadcast and editorial opportunities followed, including appearances on The TODAY Show and Dr. Oz.

In 2018 Deepica launched Live Tinted, a digital community focused on inclusive, diverse beauty. The community helps shapes a storytelling platform focused on underrepresented people in beauty, and their journeys with culture and identity. Live Tinted's multicultural community offers a place to discuss all things beauty and culture, and have those discussions lead product development. This led to the development of the Huestick: a 4-in-1 multistick to be used as a color corrector to balance discoloration and dark spots under makeup, and as an eye shadow, blush and lipstick. Live Tinted's Unity Balm Gloss was the 2020 winner of Oprah Magazine's best multi-use balm.

News


Deepica Mutyala Live Tinted Interview | POPSUGAR Beauty
Mutyala was one of the few South Asian women in beauty and fashion who started speaking out about the underrepresentation, which made me feel like I had a ...
YouTube Star Deepica Mutyala Signs With WME (Exclusive ...
Mutyala launched and leads as CEO of the beauty brand Live Tinted, which focuses on diversity and representation in the beauty industry. She gained attention ...

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