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Denise Lee  

Founder of ALALA Luxury Workout Brand

Denise Lee founded ALALA, a luxury workout brand in 2014, and has been able to stand out, and thrive, in the increasingly crowded activewear space. Lee was inspired to launch in her company when she was training for her first triathlon and could not find an activewear brand that offered style in the same vein as the contemporary designers she wore every day. Alala is now carried in over 100 major retailers including Bloomingdales and Neiman Marcus, and it has been spotted on celebs including Naomi Watts, Reese Witherspoon, and FORBES cover star Jessica Alba.


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