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Denise Shull        

Denise Shull, M.A. is an internationally recognized pioneer in the new psychology of risk and uncertainty.

Denise Shull, M.A. is an internationally recognized pioneer in the  new psychology of risk and uncertainty. A polymath, she uses her theory of emotional-social context to turn behavioral finance,neuroeconomics and emotion science into superior human performance and competitive advantage.Her upcoming book, Market Mind Games: Profiting from the New Psychology of Risk & Uncertainty, will be published by McGraw-Hill in 2011. Market Mind Games unravels the human mystery of the markets and offers a revolutionary prescription for benefiting from the critical ‘soft data’ typically suppressed in market decisions. 

Ms. Shull is a former member of the CME Group. She received her master’s degree in neuropsychoanalysis from The University of Chicago and is a graduate of Harvard’s executive program in “Investment Decisions and Behavioral Finance.” She currently belongs to The Society for Neuroeconomics, the Social and Affective Neuroscience Society and the Association for NeuroPsychoEconomics.Ms. Shull has addressed audiences at BNY/Mellon and the Financial Women’s Association, Quinnipiac  University, US Trust, the CME Group, Battle of the Quants and many commodity brokers.Ms. Shull has been profiled in Bloomberg Markets and Financial Times and has appeared on CNBC, The  Discovery Channel, Cavuto, PBS’ Nightly Business Report, Marketwatch, ABC News Now, and Fox’s Money for Breakfast.

The ReThink Group Inc. is a New York City-based consultancy, with team members working throughout the U.S. and with clients around the globe.



Trading Psych 101 - Business Insider

frustrated tired computers eyestrain. Denise Shull is President of The ReThink Group, a consultancy providing advanced market, risk and behavioral intelligence.

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