Devi Ramachandran Thomas joined the UN Foundation in May 2011 as Director of Shot@Life, to oversee the campaign and manage the communications, marketing, and branding strategy of the campaign.

Prior to joining the Foundation, Devi worked as a senior consultant in global cause marketing strategies. She also worked in Cause Branding at Cone, Inc, a leading cause communications agency where she specialized in corporate cause marketing campaigns and public-private partnerships. For over seven years, Devi has led strategic marketing, corporate social responsibility and shared value philanthropic campaigns, including work for clients such as Pfizer, ITT Corporation, Wal-Mart, and Western Union. She has worked on award-winning campaigns including ITT Watermark, ITT’s signature corporate citizenship program and Western Union’s Our World Our Family.

She previously worked at the non-profit, the Initiative for a Competitive Inner City where she helped build the Inner City 100 brand and was also a reporter for Reuters in her past life. Devi holds a Bachelor of Journalism from Carleton University in Ottawa, Canada and a Masters of International Relations from Boston University. She is a mother of a 2-year-old boy and the proud daughter of Indian immigrants.

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