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Dirk Beveridge          

Keynote Speaker, Author, & Founder of UnleashWD

Dirk Beveridge is a keynote speaker, best selling author, podcast host, innovation, leadership, sales strategist, and founder of UnleashWD. As one of the country’s most outstanding speakers, Dirk delivers a new voice, a new energy, and a new outlook.

Dirk’s custom tailored presentations deliver original, proven, and often disruptive thinking. His energy and passion for excellence are infectious and inspires audiences to step from the zone of comfort to unleash the urgency of change. Beveridge is routinely asked to speak on innovation, business strategy, sales, and leadership.

Dirk’s best-selling book INNOVATE! How Successful Distributors Lead Change In Disruptive Times (2014) has been called, “Indispensible,” “A must read” and “One of the best business books I have ever read” by CEOs.

As an entrepreneur, Beveridge noticed that innovation was bypassing distributors, & founded UnleashWD in 2012 which is setting a bold agenda for over 300,000 businesses. This one-of-a-kind and essential summit has helped hundreds by delivering an outstanding immersive experience through amazing speakers, inspired networking & relevant tools.

For over 25 years as a consultant to a wide range of companies, Beveridge has helped leading firms align, focus, & strengthen their sales & leadership strategies to remain relevant, outperform the market, & provide deeper value to customers.

Dirk's personal mission is to make a real difference for his clients, employees, stakeholders and community. Dirk has a bachelors degree from Western Illinois University, Macomb.

Speech Topics


BOSS- The Mandatory Business Operating System

Perfect keynote for most business and association meetings. As a third party catalyst, Dirk insures all functions and all levels of the organization understand how their responsibilities tie directly into management's direction and vision.

Sales Management - Why The Best Are Better

This presentation is guaranteed to drive improved sales management performance as Dirk emphasizes the role of the sales manager as a coach - with discipline, challenge, and a requirement for upgrading the skills and goal attainment of the sales team.

Proactive Customer Focused Sales

If your sales organization is selling in the same way they did just twelve months ago, you are beginning to lose your business.

Marketing In The Age Of Technology

As the content expert for a series of keynote presentations and conferences for IBM, UPS, Inc. Magazine and others, Dirk Beveridge has delivered this unique and timely presentation with astonishing results.

Marketing - The Perception of Difference

Effective marketing today demands an intense focus on the customer - their needs, wants, desires, challenges, and opportunities.

Why Successful Businesses Don't Stay

This keynote presentation focuses on five criteria providing the needed "shock treatment" to continue the process of transferring accountability for results from management to the line level individual and/or distributor franchisee.

Everyone is Part of the Sales Promise

Manufacturing, service, R&D, management, administration, the receptionist, everyone must understand their role in the commitment to satisfy customer requirements.

Integrating Sales and Marketing

Five critical success factors of this proven and practical plan focuses on results through top to bottom implementation

The Path to Winning in the Age of Rapid Change

Companies must acknowledge and honor the past, but the path to winning requires looking, learning, and strategically innovating forward. Market dynamics are changing how business is done, and leadership’s mindset, ambition, and propensity to innovate will determine the organization’s future relevancy. In this optimistic and energizing presentation Dirk will detail:

  • The pull of legacy all businesses face
  • The fog of uncertainty created by the age of rapid change
  • The significant inflection points business leaders must address today
  • The decision point leaders are at that will define their organization’s future
  • The innovative mindset that is imperative in this age of rapid change
  • The spectrum of businesses and future relevancy of each

INNOVATE! How to Create Relevancy in the Age of Rapid Change

Most businesses agree that they must reinvent their business before someone else does. But as you continue to operate the business for today, how can you unleash the spirit of innovation to build a relevant, stronger, and more profitable future? In this inspiring keynote, you will explore The Innovative Business™ framework that provides a practical model for creating transformative and innovative change. In this research-based and passionate presentation, Dirk will detail:

  • How all innovation begins by envisioning a future reality
  • How to create a culture of innovation
  • How to put an obsession with the customer at the core of your value proposition
  • How to rethink your business model
  • How leaders can tap a fury of the status quo to lead change, transformation, and innovation

The Innovative Mindset: 8 Mindsets of the World’s Most Innovative Companies

Embarking on an innovation journey is no easy task. If it were, everyone would be doing it. Determining whether you have an innovative mindset—and if not, what you need to do to get there—is the first step. Through Dirk’s research of some of the world’s most innovative large and mid-market businesses, he has identified eight mindsets that innovative businesses and their leaders share and that have driven their success. In this inspiring and motivational presentation Dirk will detail the eight mindsets and the philosophy behind them, along with case studies you’ll immediately learn from.

Each attendee will have the ability to take an online Innovative Mindset Assessment before or after Dirk’s presentation to enhance their learning and identify their individual innovative mindset score.

Leading Change in Disruptive Times

We are living in disruptive times. In fact 76% of business leaders surveyed believe we are living in an environment we could call the age of disruption. Leaders are challenged by the constant pressures that come at them from all directions. The pressures could be competitive from the marketplace, or come as a result of new government regulations, shifting demographics, the accelerating pace of technology, and more. Navigating these big shifts to create a sustainable and relevant business has become the new mandate.

Today’s transformative leaders will seize the moment by making sense of the disruptive forces and crafting a narrative and strategies that unite their organization around the why, how, and what of change.

In this keynote presentation, Dirk Beveridge will outline the new rules, models, and tools leaders must adopt in disruptive times. Among The Lessons Shared:

  • The disruptive wheel of change and what transformative leaders must do to control their organization’s destiny.
  • Why and how transformative leaders develop a “Peering Into The Future” disposition as they compete for the future. well-crafted crafted vision becomes a unifying force that drives change.
  • What transformative leaders do to root out mediocrity and foster a culture of excellence.

How the World’s Top-Performing Salespeople Outperform the Market

The world’s top-performing salespeople are not interested in “getting my fair share.” They are laser-focused on EARNING more than their fair share. They have the mindset, skill sets, and execution capabilities to take more from the market than the market is willing to provide.

They EARN more than their fair share through an integrated sequence of interactions with the customers they strategically choose to invest in as a Sustaining Resource.

In this session Dirk will detail exactly how these top performers position themselves in their territory and within their strategic accounts. You will leave with an understanding and a roadmap of the five critical success factors of outperforming the market.

  • Customer obsession through needs analysis
  • Run to problems with urgency
  • Market-integrated solutions to improve the customer’s business
  • Recognize the customer’s changing needs
  • Deliver on the customer’s desired business outcomes

Lift & Shift™ Workshop – An Option to Add to Each Keynote

Dirk will lead you through a proven framework that will help you identify your “biggest, baddest, boldest” idea from his keynote to lift and shift this “game changer” into your business. You’ll identify your desired end result, the critical importance of your idea, the obstacles to execution, a plan for obliterating those obstacles, and then a specific path for moving forward. You’ll return inspired to innovate and create change with momentum and commitment on your side.

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