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Don Peppers          

Marketing and Sales Futurist; Customer Experience Thought Leader; Best-Selling Author

Recognized for more than 20 years as one of the world’s leading authorities on customer-focused business strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centric management consulting firm.

The firm has clients on six continents, and Peppers has personally counseled or consulted for many of the world’s largest firms, including Microsoft, Bank of America, British Airways, T-Mobile, Merck, HP, Syngenta, USAA, Saudi Telecom, Singapore Telecom, Absa Bank and GM, among others.

As a sought-after speaker with a popular voice and vast following in the worldwide business media, Peppers is also highly regarded as a strategic thinker.

He has received many prestigious recognitions and accolades, including being on The Times of London list of the “Top 50 Business Brains,” listed as one of the 50 “most important living business thinkers” in the world by Accenture’s Institute for Strategic Change, and called one of the “most influential thinkers in marketing and business today” by The U.K.’s Chartered Institute for Marketing. In 2015, Peppers was named the world's #1 most influential authority on customer experience management issues along with Martha Rogers.

Peppers’ thought leadership, keynote presentations, and executive workshops routinely focus on the business issues that today’s global enterprises are grappling with while trying to maintain a competitive edge in their marketplace.

Peppers holds a bachelor's of science degree in astronautical engineering from the U.S. Air Force Academy. While a student there, he ran on the varsity cross country team, captained the Academy's speech and debate team, and graduated first overall and academically in a class of 720. He won a fellowship to attend Princeton University's Woodrow Wilson School, earning a Master's in Public Affairs. He served in the U.S. Air Force as an intelligence officer.

Speech Topics

Customer Loyalty

Customer loyalty is an integral part of creating customer relationships. Gain best practices for locking in brand loyalty and driving profits. 1to1 Media’s content on customer loyalty will help you serve customers, generate bottom-line results and drive customer satisfaction and loyalty.

Customer Strategy

1to1 Media strives to inspire marketers and forward-thinking executives to make customer-based initiatives the centerpiece of their growth strategy. View the latest thinking and content around customer strategy to help your organization stay ahead of the competition.

Data Analytics

Data Analytics can help companies form stronger and longer lasting relationships with their customers and ultimately lock in brand loyalty and drive profits. View the latest trends and best practices on data analytics to builder deeper customer relationships, improve customer satisfaction and lock in loyalty.

Employee Engagement

Happy employees lead to better customer experiences and improved business results. Companies that work toward enhancing employee awareness and showing appreciation in the workplace increase productivity, retention and job satisfaction. 1to1 Media offers the latest content on employee engagement including trends and best practices from companies that are turning employee engagement into customer experiences that get results.

Sales Effectiveness

Sales effectiveness is about managing customers across the customer lifecycle. The goal: build loyalty while focusing on cross-sell and up-sell opportunities that boost the bottom-line. View 1to1 Media content on sales effectiveness to serve your clients across the customer lifecycle, drive bottom-line results, and generate customer loyalty.

Social Media

From blogs, to videos, to social forums like Facebook or Twitter, our editors stay on top of the latest trends and best practices around social media. View more 1to1 Media content on social media that will help keep your organization up to speed with the emerging technologies that are re-defining sales, marketing and customer service.


The future of business marketing starts with the customer, and 1to1 Media experts bring you to the leading edge of strategic thinking. Our innovative ideas will challenge current business and marketing approaches. With expertise that cuts across major industry verticals, our experts have a deep understanding of the value levers that drive growth. View the latest trends and best practices on how a customer focus is driving more efficient and effective marketing.

Emerging Trends

1to1 Media highlights emerging business around customer strategy to help you prepare for the future. Stay ahead of the curve with content that brings to light new marketing and business paradigms that will excite, inform and inspire you to think differently about your business.

Customer Service

Customer service is not just about solving one customer problem at a time. To really improve customer satisfaction, you need an enterprise approach to resolving customer issues, capturing the insight that this interaction generated and communicating it across the organization. This holistic approach creates customer advocacy and engagement. 1to1 Media’s customer services content offers best practices for your customer service strategy and prescriptive advice on how you can increase customer satisfaction and loyalty.

Customer Experience

The customer experience is the sum total of all interactions that a customer has with a business across all channels. In the new customer economy, companies that place a stronger emphasis on enhancing the customer experience will gain competitive advantage. View the latest content by 1to1 Media around customer experience that strives to help organizations create experiences that lock in loyalty and drive profits.

Each of the ideas listed below captures a general theme or discussion context for what Don Peppers and Martha Rogers view as the critical trends in global business. Suggested session titles are just beneath.

Culture of the Customer

  • B-2-C? Say Hello to B-2-We!

  • The 3 C?s of a Sustainable Business--Colleague, Channel, and Customer

  • Murders & Acquisitions: You Get One Chance to Build a Blended Brand

  • If You?re Seeking Customers for Your Products, You Need a New Navigation System

  • Global Efficiency, Local Autonomy and Competitive Advantage

Customer Experience

  • Bad Service Bulletin: You Can't Un-Google Yourself

  • Please Press " * " for Superlative: The Value of Your Front Line Contact Centers

  • Dancing Shoes for Honeybees: Word of Mouth, Buzz, and Social Networks

  • The Strontium-90 Effect: A Customer Experience Lasts Longer than You Think

  • It's All About You--Member Relationship Management Comes of Age

Data Data Everywhere- But What About Your Costumers

  • How data can be used to create a more customer-centric organization;

  • Best practices in using data analytics to generate and benefit from better customer insight, as well as more trusting customer relationships;

  • Listening for and acting on real-time customer feedback, in order to set up a sense-and-respond marketing and customer service capability; and

  • The problems that plague companies trying to employ analytically sophisticated customer insights.

Enterprise Engagement--Enabling Your Brand Ambassadors

  • The Compelling Economics of Enterprise Engagement

  • You Can Lead a Force to Water, But You Can't Make them Think

  • Is Your Corporate Culture an Advantage or an Albatross?

  • The Company You Keep: Employee Culture for Competitive Survival

Ethics and Trust as KPI's for Success

  • Violate Your Customers' Trust, and Kiss Your Asset Good-Bye

  • Have I Ever Lied to You? Ethics as the Basis for Business Strategy

  • Cultivating Trust isn't Expensive--It's Essential!

  • Integrity Isn't Elastic: Ethics and Trust Can Never be Part-Time Values

Extreme Trust

  • Becoming Customers Most Trusted Advisors

  • Integrate the “Customer Experience” Directly into Marketing Strategies

  • What Can You Do To Blaze Your Own Trail?


  • Bits, Bytes and Bucks: Monetizing New Technology and Relationships

  • She Blinded Me with Science: Tomorrow Comes Faster Than It Used To

  • Excellence or Innovation? Pick One

  • Innovation & Advantage: Driving Creativity for Competitive Stance

  • The Wisdom of Dissent: Innovative Decisions Require Diverse Points of View

Leadership in the New Economic World Order

  • Competing for Trust: Post Crisis Strategies for a Twitter Economy

  • Leadership in Times of Challenge and Opportunity

  • You Can't Outrun a Bear Market, But You Can be Ready for the Recovery

  • Radical Times Require Radical Action: Leaders Needed, Inquire Within

Looking Forward

  • Herding Cats: Social Networks and How to Leverage Them

  • Tweet, Google, Bing, POP--Ride the Bubble, Avoid the Drop

  • Merging with Our Machines: PMT, WOM and Society

  • The 1to1 Future: Are We There Yet?

Metrics for the Long-term

  • Long-Term Leadership in a Short-Term World

  • Return on Customer: Breaking the Rules to Maximize Enterprise Value

  • Have You Looked at Your Data Lately? You Can Get More for Less

  • Customers Are Like Little Financial Assets, with Collective Memory

Relationship Strength and Loyalty

  • The Three Rs of Loyalty: Relationship, Reward, Recognition

  • At What Price Loyalty? The Six Myths of Customer Loyalty

  • Loyalty IS the New Black: Best Practices and the Value of Relationship Strength

Any of the above themes can be tailored to specific vertical sectors (e.g. CPG/Retail, Education or Development, Financial Services, Public Sector, Pharma/Life Sciences, Travel/Transportation, Telecommunications, etc.) by the use of selected case studies and best practice examples

Return on Customer

One to One: CRM and the Future of Business

Rules to Break & Laws to Follow: Wrongheaded Thinking in the Past Century

Building Customer Relationships

CRM: Building Customer Loyalty and ROI in a Changing Economy

Human to the Max

Under this headline, we offer several presentations around using social media and technology to reach your consumers with the understanding that the human touch will always be needed.

Customer Metrics, Big Data and Common Sense Analytics

five presentations are available on gathering, measuring, understanding and using data for success.

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