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Donna Lichaw      

Digital Brand Consultant, Author & Storymapping Workshop Leader

Donna Lichaw is a brand consultant, speaker, and writer. She has 15 years of experience guiding startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement through impactful storytelling.

Lichaw presents her highly-regarded talks and workshops around the world and has taught courses at New York University, Northwestern University, The School of Visual Arts, and Parsons the New School for Design.

Through her Storymapping Workshop and her book, The User's Journey: Storymapping Products That People Love, she utilizes a ‘story first’ approach to help teams define their value proposition, transform their thinking, and better engage with their core customers.

She began her career as a designer, user experience strategist, and product manager for multiple startups and organizations in New York and London, working with brands like Bloomberg, Citi, Casio, Atlantic Records, Sony Pictures, and New York Public Radio. Prior to her career in technology, she refined her talent for storytelling and narrative development as an award-winning documentary filmmaker.

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