Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013), which has been translated into Russian, Chinese, Arabic, French, Polish, and Thai. Her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released by Portfolio/Penguin in April 2015.
Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.
Clark, a former presidential campaign spokeswoman, is an adjunct professor of business administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid, Spain. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, HEC-Paris, Babson College, the University of North Carolina’s Kenan-Flagler School of Business, and Smith College Executive Education. She has been named to the Huffington Post’s “100 Must Follow on Twitter” list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter. She was also named one of Inc. magazine’s “100 Great Leadership Speakers for Your Next Conference,” and recognized in Forbes as one of “25 Professional Networking Experts to Watch in 2015.”
She has guest lectured at universities including Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, the University of Pennsylvania’s Wharton School of Business, the University of California-Berkeley’s Haas School of Business, Georgetown, NYU, the MIT Sloan School of Management, and the University of Michigan. Her work has been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking, and she is quoted frequently in the worldwide media, including NPR, the BBC, and MSNBC.
A former New England Press Association award-winning journalist, Clark is also the director of the environmental documentary film, The Work of 1000. She currently serves as co-chair of the Board of Visitors of Fenway Health and is a member of the Board of Overseers for the Massachusetts Society for the Prevention of Cruelty to Animals.
At age 14, Clark entered Mary Baldwin College’s Program for the Exceptionally Gifted. At 18, she graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.
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Finding Your Breakthrough Idea
If you want to make an impact – in a world where 500 million tweets are sent each day and 1.3 million books are published each year – it takes more than just smarts and hard work. You need to identify your breakthrough idea: a new way of looking at the world that prompts others to listen, understand, and share it. In this talk, Duke University Fuqua School of Business adjunct professor Dorie Clark draws on her research to explain the strategies you can use to develop your own breakthrough idea and make the difference you were meant to.
How to Build a Following Around Your Ideas
Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore. To advance your business or your cause, you have to inspire others to listen and take action. In this talk based on her forthcoming book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, Dorie Clark explains how to build a following around your ideas. You’ll learn how to:
- Break through the noise and communicate in a way that makes others take notice
- Create a community that helps your idea spread
- Leverage social networks – online and off – to gain momentum
- Ensure your ideas receive the attention they deserve and make an impact
Building Your Brand as a Leader
Being recognized as a compelling leader can dramatically accelerate your professional success. Building on her book Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press), Dorie Clark – a Duke University Fuqua School of Business professor, former presidential campaign spokesperson, and HBR/Forbes contributor – will show you how to cultivate a powerful professional reputation. You’ll learn how to:
- Communicate your brand effectively to others
- Establish and cultivate your reputation over time
- Leverage both social media and real world leadership opportunities
- Ensure others understand your true leadership abilities
Are you where you want to be professionally? To succeed in today’s competitive job market and build the career you want, you’ll need to reinvent yourself, and ensure that others recognize your unique skills and abilities. In this thought-provoking talk, Dorie Clark—author of the Harvard Business Review Press book Reinventing You: Define Your Brand, Imagine Your Future—will discuss concrete strategies to become a stronger leader through professional reinvention. You’ll learn how to:
- Discover how you’re currently perceived
- Identify the essence of your brand
- Leverage your unique strengths
- Powerfully demonstrate the contribution only you can make
How to Build Your Business Through Social Media
How can you best leverage the power of social media to build your business? What platforms should you be using? How can you create relevant and engaging content? How do you know if your social media efforts are actually working? And how can you do it with only 24 hours in the day? Branding expert Dorie Clark – Harvard Business Review author and Duke University business school professor – will help you understand the current social media landscape, prioritize the strategies that will work best for you, and ensure you leave with actionable tips to enhance your online presence and generate new clients and leads. You’ll learn how to:
- Create and share powerful content that will attract others to you
- Target your efforts so you’re maximizing your online ROI
- Develop a robust social media presence in only 1-2 hours per week
- Understand emerging online trends and how they’ll impact your business
Personal Branding for Women Leaders
Dorie Clark – a consultant, former US presidential campaign spokesperson, HBR/Forbes contributor and author of Reinventing You (Harvard Business Review Press) – will discuss the unique personal branding issues faced by women, and how female executives can cultivate their reputation as leaders. Attendees will learn how to:
- Identify the essence of their leadership brand
- Overcome the “likeability conundrum” that researchers have identified
- Enhance their executive presence
- Communicate with authority and authenticity
- Become known and respected in their field
Building a Strategic Network
We all know networking is critical to our professional success. But how, specifically, do you develop a powerful network? In this talk, Harvard Business Review Press author Dorie Clark guides you through the process. We’ll cover online and real world networking opportunities, how to cultivate mentors, and ways to network authentically, so you’re giving as much as you’re receiving. In this session, you’ll learn how to:
- Make yourself an indispensable connector
- Identify overlooked or unconventional mentors who can help you immeasurably
- Inspire others to want to seek you out
- Develop online content that makes your reach truly global
Dorie Clark is a marketing strategist who teaches at Duke University's Fuqua School of Business. She is the author of Reinventing You and Stand Out.
This post is co-authored by Dorie Clark and Susan MacKenty Brady She crossed her arms, leaned back, forced a smile and rolled her eyes. In a recent meeting ...
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