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Doug Keeley, Mark of a Leader  

CEO and Chief Storyteller of The Mark of a Leader

Doug Keeley, CEO and Chief Storyteller of The Mark of a Leader, is one of North America’s leading communicators, and a self-professed “leadership junkie”.

Today his revolutionary new program, The Mark of a Leader, is inspiring corporate workforces across North America to improved performance. The Mark of a Leader brings inspiring stories from the world’s greatest leaders, teams, and brands to the conference industry.

Using a pioneering technique called Digital Storytelling, The Mark of a Leader uses a live narrator with video and original music to inspire audiences and offer meeting planners a completely new approach to agenda structure and traditional motivational speakers. It also offers an ongoing communication program to drive the messages and impact over time.

The program has been used with great success by companies like amgen, Canadian Tire, CIM, Foresters, Frito Lay, HP, Lego, Meeting Planners International, Microsoft, Pepsi-QTG, Scotiabank, Starbucks, Xerox, and many others.

The founder and CEO of ICE, one of North America’s largest private marketing communications companies, Doug has worked with hundreds of corporations in his 25 year career. Much of his experience has been producing huge events around the world, and he and his veteran production team have turned this experience into creating a one-of-a-kind experience with The Mark of a Leader.

Doug has written many magazine stories and columns, appeared as a subject expert in two books on creativity and corporate culture, and been interviewed many times on radio and television on the subjects of leadership and innovation.

His new book, The Mark of a Leader, will be out this fall.

The Mark of a Leader Program

is rocket fuel for any conference!

It is a treasure chest of inspiring stories about the world's greatest leaders - individuals, teams, and brands - and the principles that drive leadership.

The stories use state of the art video, multimedia, and original music, and a live storyteller.

They are all customized to your theme, message and audience.

You intersperse them throughout your conference - to open and close, start and end days, before and after breaks, and so on. Or we can make a keynote for you.

They'll make your audience laugh, cry, cheer, think - and be inspired to leave an unforgettable mark on your organization.

All for the cost of a typical opening video.

There are also all the ingredients to create an off-the-shelf conference, and an ongoing communication program.

Sound good?

Clients like Amgen, HP, Lego, Microsoft, MPI Toronto, Microsoft, Scotiabank, and many others think it's amazing.

The Stories

THE MARK OF A LEADER stories are created by a world class team of event producers and craftspeople.

The stories are typically 5-7 minutes long each. They are created with rare images, video, original music, and amazing multimedia, run off a laptop, and narrated on stage by a live storyteller.

Our subjects cover leaders in virtually aspect of life, and range from Apple to Starbucks, Roger Bannister to The Beatles, Sir Winston Churchill to Benjamin Franklin, Chicken Soup to Cirque du Soleil, Rosa Parks to Bob Geldof, the Head Game of Golf to The 12 Notes of Music, Oprah to Picasso.

There are dozens of stories, and the library is constantly growing.

Your only difficult decision will not be "how many are there?" it will be "how many can we squeeze in?"

Meeting in a Box

We've created all the elements you need to put on a conference: graphic and Powerpoint templates, a stage set, signage, and so on. We simply customize them with your logo, add an audience, and presto, you have the ingredients for an amazing conference. Fast, easy, and inexpensive.

Breakout Session

We've created a series of inspiring, interactive breakout sessions, led by specialists, who bring the key themes of THE MARK OF A LEADER to life for your people.


An interactive musical session where the audience learns to work together as team to perform various roles in a percussion or band experience. Whether musical novices or veteran players, this session is a powerful learning experience and points out the importance and roles of different team members in creating a successful result.


In this session a team of experienced artists teaches the audience the basics of visual expression and gets them to create theme-based works as individuals and as a team. This session gets the audience outside their comfort zones and teaches the importance of clear visioning to achieving results.


This session is a cross between McGyver and an old fashioned Science Fair. Participants learn to solve problems using supplied materials in a variety of different ways, with specific goals and time limits. They learn to stretch the limits of their imaginations, and use different team members' skills and strengths to achieve a result.


In this exciting and eye-opening session we explore what it is like to challenge the highest mountains in the world. Our workshop leader, a veteran climber who has already conquered 5 of the world's 7 highest peaks, shows the importance of planning, preparation and teamwork when lives are at stake. He also tells riveting stories of how critical it is to be 100% present and "in the moment" when you're on the mountain, for any mistake could be your last.

Ongoing Communication

The biggest complaint most audiences, and clients, have with conferences is that the messages and impact don't last once attendees are back at their jobs.

THE MARK OF A LEADER Communication Program helps you solve that problem.

At its core is a subscription based, monthly newsletter, which sits on your Intranet or is emailed. The Ezine is customized to your messages and people, and includes more inspiring stories of great leaders, along with stories and updates about how your team is achieving their goals.

One of our clients is using The Mark of a Leader as the basis for their Reward and Recognition Program, and has created an entire section of their Intranet devoted to leadership stories, nominations, and winner features.

Others have built complete multimedia communications programs around The Mark of a Leader. In 2006, we'll be introducing a host of new products and affiliations to build even more powerful programs.

Who Should Use It?

The Mark of a Leader is designed for any conference where you want to inspire your people to think and act like better leaders, and drive improved performance.

This includes:

    Sales meetings

    Channel, franchisee or dealer meetings

    Employee or management meetings

    Association meetings

    Product launches

    Incentive programs

    Customer events


The Raves

"If your organization is ready for inspired leaders - and never before have we needed leaders more - then use The Mark of a Leader. It will help take your corporation from where you are to where you want to be." Mark Victor Hansen Co-Author, Chicken Soup for the Soul


The thing about The Mark of a Leader is that it is not like anything else you have seen. When you come to a conference you expect the same old presentations and information. The Mark of a Leader is a whole different ballgame. Not only does it reinforce the initial messages of the conference, but then it takes it to a further level to ask "what can you do as a person? What can you do to make your mark?" Dara Willow Marketing Manager, Frito Lay

"From the initial meeting, the preparatory sessions, the rehearsals in Mexico, the delivery of each session through to the grand finale, you were polished and energetic. This translated very effectively into focusing the audience on the task at hand and had everyone very upbeat about the changes we were introducing. Many people in the audience told me how important a role you played and how your messages touched them personally and professionally. Thanks again for your significant contribution to our success. " Paul Leblanc

SVP Sales, Scotiabank

"The Mark of a Leader was a big hit and was very highly rated on the conference feedback for our CSA event this year. It is truly a powerful and unique presentation. Thanks for making me look so good!" Ellen Boddington, CMP Stellar Conference & Event Management

"The inspiring stories from The Mark of a Leader were a great addition to our HP Elite Partner conference. Inserting the modules throughout the conference was a great approach to keep the energy up, and the messages were very well customized to our business and our customers. It is a really powerful and unique way to make a great meeting!" Amy Hopkins, Myriad Marketing for HP Canada

"A great conference at a fraction of the cost of producing original materials" Adrian Horwood  SVP Marketing, National Bank Financial

"It was the single highest rated element of the whole meeting. I think 95% of the people said 'Strongly Agree' or 'Agree' that The Mark of a Leader was fantastic." Wilf Goodman Senior Vice President, Consumer Impact Marketing

"A truly inspiring and passionate message on personal and business leadership that hit home with real life examples of great leaders in our society. I walked away believing that I can do more and if nothing else, continue to challenge myself." Jason B McDonell

Director of Marketing, Frito Lay Canada

"I have been producing big corporate events for decades and, frankly, I have seen and done it all. The Mark of a Leader is by far the best off-the-shelf product that I have seen. In a word: outstanding. We recommend it to our clients." Terry Maguire President, LiQuid

"We needed a fast, easy, affordable solution for our client. THE MARK OF A LEADER delivered in spades. Thanks for helping us create a great conference and making us all look good!" Scott Kelly

Senior VP, Equicom

"It's a great way to create a language and a theme and a focus. And I also like the way it is modular and is packaged, allowing you to develop it and install it as a system throughout the year to keep the rope tied." Mark Rivers President, PEO Inc.

"A completely unique approach to creating inspiring meetings" Norbert Frischkorn  CEO, Frischkorn Associates

"It was surprising for me to see that I was actually affected by it. I usually am cynical about these things and I never thought that I would be thinking positively and enjoying it. And I was actually involved. I had all the emotional responses I never thought I would have after such an event, and it was great. It was, in a way, life changing. It was a totally different experience." Audience member

"Doug Keeley was terrific. I am recommending him to a client today!" MPI attendee

"That was one of the best presentations I have ever been to in my entire career." MPI attendee


    Video output from our laptop to projection

    Audio output from our laptop (through DI box) to sound system

    Since audio is a large part of the experience, we prefer and strongly recommend a separate sound system, not the hotel ceiling sound system.

    Small stage audio monitor

    Wireless lavaliere microphone

    Basic stage lighting

    Small cocktail style table on front of stage for laptop


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Speech Topics

The Mark of a Leader

This presentation is built around a leadership approach designed to inspire your audience to be better leaders and to help those they work with to do the same. This approach, built from working for over 30 years with Fortune 500 executives, is called Five Level Leadership. Our whole program is built on the premise that everyone in an organization must be a leader today, not just the executive team. So our program is appropriate for virtually any kind of conference.

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