Dr. Frank Murtha holds a doctorate in Counseling Psychology from The University at Buffalo where he did his dissertation on cognitive errors in gambling behavior. He has taught at numerous colleges including Marist, Baruch, and NYU. In 2001, he co-founded MarketPsych LLC, the first Behavioral Finance consulting firm in North America, where he specializes in helping financial planners apply financial psychology. In 2021 he founded the Financial Counseling Institute to provide certification in the emerging field of Financial Counseling.

An investing psychology content expert, Dr. Murtha is interviewed frequently by news and print media outlets and has been featured numerous times on National Public Radio, Nightly Business Report, CNBC and World Business Review. He works as a consultant, speaker, and writer based out of the New York City area. An award-winning author, his book, "MarketPsych: How to Overcome Fear and Build Your Investor Identity" was honored by Kiplinger’s Personal Finance as one of “Three Best Financial Books of 2010”.

Innovation, Behavioral Finance, Consulting, Economy Finance, Technology,