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Dr. Jackie Freiberg  

Corporate Culture & Leadership Strategist, Best-Selling Author of "Do Something Now"

A Certified Dare to Lead™ Facilitator, Jackie Freiberg trained directly under the guidance of Brené Brown in 2019. She is a business owner and entrepreneur. Along with her husband Kevin, Freiberg has co-authored 8 award winning books.

Her books include: the international bestseller, NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success, its sequel GUTS!, BOOM! (7-timeless choices for inspiring leadership and accountability), NANOVATION (a how-to on innovation), DO SOMETHING NOW and Be a PERSON OF IMPACT, (two quick reads that will change your organization and your life), CAUSE! A Business Strategy for Standing Out In A Sea of Sameness, and most recently, BOCHY BALL!, an account of 3-time World Series Champion Bruce Bochy’s wins and losses in baseball, business, and life.

Freiberg‘s clients span a wide range of industries and include: • AAA • Prudential • Noblis • American Academy of Ophthalmology • GNReSound • Activision • Ocean Spray • Arkema • IDEXX • Great Game of Business • University of Utah • Smurfit Kappa • PULSE Network • TEDx • Navy Federal Credit Union • National Restaurant Assoc • Medtronic • Johnson & Johnson • Charles Schwab • Eli Lilly • Tampa General Hospital • Kohl’s • Hallmark • Stanford Children’s Hospital • CUNA • USAA • PNC Financial • Vail Resorts • Sony • Ken Blanchard Companies • McDonalds • National Life Group • Sundance Resorts • Kiewitt • Victoria Secret • Associated Builders & Contractors • MorphoTrust • Cisco • CVS • National Human Resources Association

Other Credentials:

  • Corporate Consultant, National Life Group, Corelation, Inc. and National Restaurant Association: Provides keynotes, workshops, consulting, and coaching on Engagement, Leadership and Culture

  • Certified Dare to Lead™ Facilitator, trained directly under the guidance of Brené Brown. Certified in 2019 to use the Dare to Lead™ empirically based courage-building curriculum to create transformation and experiences that have ROI and lasting impact for each organization.

  • Public Speaking Coach to the United States Marine Corps Recruiting Office. Trained more than 1,500 Marine Recruiters a year on the Fundamentals of Delivering a Winning Presentation. Semper Fi!

  • Member of the Southwest Airlines' Culture Committee. One of only two non-employee members invited to serve on the highly influential leadership committee

  • Executive Consultant, Center for Creative Leadership: Provided feedback to executives participating in a five-day Leadership Development Program

  • Manager of Corporate and Professional Programs, University of San Diego's Executive Conference Center

  • Co-Founder University of San Diego's Family Business Institute

  • Founded University of San Diego's Certificate in International Business Program

  • Director University of San Diego's Institute for Quality & Productivity

  • Professor: Teaches leadership, public speaking, and communications courses as an adjunct professor

  • HR Specialist, College Recruiter and Employee Communications Manager, NCR Corporation

  • Doctorate degree, Leadership, University of San Diego

  • Master's degree, Communication, San Diego State University

  • Bachelor's degree, Communication, University of New Hampshire

Speech Topics


Crisis always precedes changes. And our ability to rise strong in the midst of change and crisis has everything to do with Resilience. The Freibergs offer five strategies for building resilience to meet challenges head-on with courage, creativity and innovation. As a teaser, here is an article on resilience to share with clients.


Doing brave work requires courageous leadership. An organization's success will be determined by its ability to adapt courageously and quickly. The good news is, courage is a trainable skill. In this keynote, the Freibergs offer 4 skills for building courage and doing brave work. As a teaser, Leading With Courage Through Crisis is an article for you to share with clients.

Bochy Ball! The Chemistry of Winning and Losing in Baseball,Business, and Life.

Business leaders can draw from the insights and apply the wisdom that turned the failing San Francisco Giant's franchise into a $2B force, with 3 World Championship titles in 5 years. You do NOT have to be a baseball fan or sports addict to learn from Bochy Ball. You do have to be a person who wants to borrow from what great leadership looks like in the best and worst of times! How does that translate to today's business leaders? The Giant's success is based upon clubhouse culture, team chemistry, and a championship mindset, all things every business can gain from. Top CEO's understand that an intentional approach to company culture and a willingness to nurture a "champion's mindset" in each of their employees is vital to their organization's success. Whether you want to...

?Reinforce a Major Initiative

?Stretch People's Thinking

?Build More Team Chemistry

?Establish a Business Case for Change

?Coach People to Perform at their Very Best, or

?Inspire a Higher Level of Leadership

Grow ROI: Through Purpose and Profit

Audience Takeaways:Forward thinking insights and strategies for what it takes to attract and keep great talent and earn loyal customers. In this Keynote, Jackie shares trends and data that prove the future belongs to businesses that are profitable AND improving society (businesses that are mission and cause driven). Don’t Pitch, Enrich - A formula for attracting and gaining loyal employees and customers advocates for life. People will work for a CAUSE - A corporate WHY might be your silver bullet. Customers will buy for a CAUSE - Social impact and giving back... priceless!

Change: Do Something Now

Audience Takeaways: Change is a constant, and leading and owning change is a requirement for ongoing success. This presentation offers strategies for driving, owning, and being the change you want to see in your organization or industry. Jackie challenges everyone to stop moaning and start doing. See it! Notice what is holding you back, routine, white noise, frivolous distractions. Enable it! Ideate solutions and what ifideas to life. Do it! Be the change, reach across functional boundaries, collaborate andengage others to drive positive change.

Innovation: It’s Everyone’s Job

Audience Takeaways: Proven strategies for creating a culture where teams of intrapreneurs dare to try. Jackie demystifies innovation and shows people at all levels how to own and accelerate innovation. NOTICEand look beyond the blur of work-as-usual to discover the opportunities before you. LEAD others to question the unquestionable, get comfortable being uncomfortable, and challenge limitations. DISRUPT the status quo, collaborate to find new and innovative solutions, change the things that don’t seem right.

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Leadership: Drives Engagement and Culture

Audience Takeaways: Timeless leadership strategies for turning an average culture, average performance and average results into exceptional. Leaders will be challenged to see themselves as stewards of engagement, culture and people’s potential. How? MODEL - If you want to improve the organization, first improve yourself, then through your example draw the best out of others. SERVE - Show up to who and what matters. ENABLE everyone... Pave the way for ownership and input, ask, listen, mentor and redirect when needed.

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