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Dr. Jim Loehr  

Co-Founder & Vice President of Applied Science and Performance Psychology

Jim Loehr is a co-founder of the Human Performance Institute, a world-renowned performance psychologist and author of 17 books including his most recent, "Leading with Character." He also coauthored the national bestseller "The Power of Full Engagement."

Dr. Loehr’s ground-breaking, science-based energy management training system has achieved world-wide recognition and has been chronicled in leading national publications including the Harvard Business Review, Business Week, Fortune, Newsweek, Time, US News and World Report, Success, Fast Company and Omni. He has appeared on NBC’s Today Show, ABC’s Nightline, The CBS Evening News, The CBS Morning News, and the Oprah Winfrey Show.

From his more than 35 years of experience and applied research, Dr. Loehr believes the single most important factor in successful achievement, personal fulfillment and life satisfaction is the strength of one’s character. He strongly contends that character strength can be built in the same way that muscle strength is built through energy investment.

Dr. Loehr has worked with hundreds of world-class performers from the arenas of sport, business, medicine, and law enforcement including Fortune 100 executives, FBI Hostage Rescue Teams, and military Special Forces. A sampling of his elite clients from the world of sport include: golfers Mark O’Meara, Justin Rose, and Daniel Berger; tennis players Jim Courier, Monica Seles, and Arantxa Sanchez-Vicario; boxer Ray Mancini; hockey players Eric Lindros and Mike Richter; and Olympic gold medal speed skater Dan Jansen.

Dr. Loehr has been inducted into two Hall of Fames, was a pioneer in the application of psychology to human performance, has received numerous sport science and coaching awards and has lectured world-wide on his performance technology. Dr. Loehr is currently applying his insights regarding character to youth.

He possesses a masters and doctorate in psychology and is a full member of the American Psychological Association.

The Human Performance Institute’s training is the result of decades of proprietary research and working with elite performers. The Institute’s training draws on the sciences of performance psychology, exercise physiology and nutrition to create lifelong behavior change. By training to expand and manage energy levels both personally and professionally, performers ignite their full potential in high stress arenas.

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