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Robert Cialdini          

CEO & President of Influence at Work; Leading Expert on the Science of Influence

Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “yes” to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller.

His books, including "Influence" and "Pre-Suasion," have sold more than five-million copies in over 40 different languages.

Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His "Six Principles of Persuasion" have become a cornerstone for any organization serious about effectively increasing their influence.

As a keynote speaker, Cialdini has earned a world-wide reputation for his ability to translate the science into valuable and practical actions. His on-stage stories are described as dramatic and indelible. Because of all of this, he is frequently regarded as “The Godfather of Influence."

Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Cialdini received his Ph.D. from the University of North Carolina and post-doctoral training from Columbia University. He holds honorary doctoral degrees (Doctor Honoris Causa) from Georgetown University, University of Social Sciences and Humanities in Wroclaw, Poland, and University of Basil in Switzerland. He has held Visiting Scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University.

In acknowledgement of his outstanding research achievements and contributions in behavioral science, Cialdini was elected to the American Academy of Arts & Sciences in 2018 and the National Academy of Sciences in 2019.

Cialdini is President and CEO of Influence at Work. He has worked with clients including Google, Microsoft, Cisco Systems, Kimberly-Clark Corporation, Bayer, Coca-Cola, the London School of Economics, and Ogilvy.

Cialdini and his impressive body of research have been featured on "Dateline NBC," CNBC, CNN, ABC, and PBS, as well as in the Washington Post, Forbes Magazine, Business Week, the New York Times, the Los Angeles Times, and USA Today.

Speech Topics


INFLUENCE: THE ULTIMATE POWER TOOL

(Suggested length 60-90 minutes)

Dr. Robert Cialdini, author of the groundbreaking book, Influence, is your guide, translating the scientific research into practical business applications. His widely acclaimed studies Read More/ Less

INFLUENCE DURING TIMES OF UNCERTAINTY

(Suggested length 60-90 minutes)

In todays uncertain environment, the need for simultaneously effective and ethical influence is necessary, pertinent, and now more vital than ever to our success Read More/ Less

THE POWER OF WE

(Suggested length 45-75 minutes)

With The Power of WE, Robert Cialdini artfully braids science together with meaningful and moving personal accounts to produce a set of compelling lessons for business success Read More/ Less

LEADERSHIP THROUGH THE POWER OF PERSUASION

(Suggested length 60-90 minutes)

It is through the influence process that we lead, generate, and manage change. Like most things, the process can be handled poorly or well. It can be employed to foster growth and to Read More/ Less

YES! PROVEN WAYS FOR MARKETERS TO BECOME MORE PERSUASIVE

(Suggested length 1, 2, or 3 hours)

Yes! Its one of the simplest words in our language. But, arranging to hear it from colleagues, clients, customers, and even family members is not simple at all at least not without knowing Read More/ Less

YES! PROVEN WAYS FOR MANAGERS TO BECOME MORE PERSUASIVE

(Suggested length 1, 2, or 3 hours)

Yes! Its one of the simplest words in our language. But, arranging to hear it from colleagues, clients, customers, and even family members is not simple at all at least not without knowing Read More/ Less

YES! PROVEN WAYS FOR SALES PEOPLE TO BECOME MORE PERSUASIVE

(Suggested length 1, 2, or 3 hours)

Yes! Its one of the simplest words in our language. But, arranging to hear it from colleagues, clients, customers, and even family members is not simple at all at least not without knowing Read More/ Less

INFLUENCE DURING TIMES OF UNCERTAINTY

Featured Virtual Keynote (Suggested length 60-90 minutes)

In today’s uncertain environment, effective and ethical influence is necessary, pertinent, and now, more than ever, vital to success.

During this profound presentation, Dr. Robert Cialdini briefly reviews the six research-based universal principles of influence. He then focuses on those principles which are most effective under conditions of uncertainty. Those who learn how to apply these principles gain powerful leverage to bring about positive and lasting change in others, both inside and outside of their organization.

Dr. Robert Cialdini, author of the groundbreaking books, Influence, and Pre-Suasion, is your guide in translating highly relevant but poorly-understood scientific research into practical business applications. His books have sold more than five-million copies worldwide. Dr. Cialdini is the world’s leading authority on influence and his widely acclaimed studies are highly instructive to those who want to be more influential.

After this presentation, participants will be able to:

• Recognize and use each of the universal Principles of Persuasion • Understand the conditions under which uncertainty dominates decision making • See how uncertainty can be harnessed to produce optimal influence • Identify which principles work best under conditions of uncertainty • Identify which aspects of these principles should be highlighted for greater persuasive success • Avoid mistakes that can unwittingly sabotage influence attempts

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News


Bestselling 'Influence' Author Dr. Robert Cialdini To Keynote Pubcon ...

Pubcon welcomes Dr. Robert Cialdini, professor emeritus of psychology and marketing at Arizona State University, social psychologist, and author of the ...

Dr. Robert Cialdini on the Influence of Influence | NBC Chicago

Dr. Robert Cialdini wrote the book on influence. His book, Influence, outlines the six psychological principles behind people's decision making.

Kafer: Perceived scarcity empties shelves

In his bestselling book Influence, Dr. Robert Cialdini, describes social proof as the propensity of people to look to others to determine correct behavior. The greater ...

Your Colleagues Don't Read Anything You Write. Here Are 8 Ways ...

... that people want more of what they can have less of,” said Robert Cialdini, ... To see this principle validated, you can check out Dr. Cialdini's supermarket ...

Council Post: It's Time To Refresh Your Approach To Influence

In "Harnessing the Science of Persuasion," Dr. Robert Cialdini said, "Playing the ' Because I'm the boss' card is out...Persuasion skills exert far greater influence ...

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