Logo
Drew Boyd Headshot
Report a problem with this profile
[email protected]

Drew Boyd      

Marketing Professor at the University of Cincinnatil; Johnson & Johnson Veteran, Corporate Innovation Expert and Co-author, "Inside The Box: A Proven System Of Creativity For Breakthrough Results"

Drew Boyd is the executive director of the Master of Science in Marketing Program and associate professor of Marketing and Innovation at the University of Cincinnati.

Drew entered the world of academia after a highly successful business career. He spent 17 years with Johnson & Johnson in marketing, mergers and acquisitions, and international development. Before Johnson & Johnson, Drew worked with United Airlines, in sales, marketing, and strategic planning. He was one of the early pioneers of strategic partnerships between airline carriers that led to the creation of the Star Alliance.

In his courses, Drew merges the theory taught in a traditional classroom setting with more than three decades of experience, providing a real world marketing and innovation experience. Drew has earned three prestigious teaching awards and is honored to have been a guest lecturer at Columbia University, Yale University, The Wharton School of the University of Pennsylvania, The University of Michigan, The University of Chicago, The Kellogg School of Management at Northwestern University, and Duke University.

Drew graduated from the United States Air Force Academy in 1976 with a Bachelor of Science in Management Science and Operations Research. He earned an MBA from the University of Chicago. He resides in Cincinnati, Ohio, with his wife, Wendy, and son, Ryan.

Speech Topics

The Next Gen: How to Teach Our Children to Be Creative

Many believe that children have an innate creative advantage over adults. Not so. Children need to be taught the cognitive skills of creativity like anyone else. Parents often “outsource” this to schools that are ill prepared to teach. In this keynote, Drew shares a framework that any parent or teacher can use to prepare children to be more creative.

Innovation in Social Media: Getting to the Next Level

Social media has become the norm. To get to the next level, organizations need to innovate new social media applications or discover new ways to use existing media. This program teaches digital professionals how to apply Systematic Inventive Thinking to social media applications.

The Innovation Landscape: What Really Works Out There?

Brainstorming? Open Innovation? SIT? The landscape is full of methodologies promising to take your organization to new heights. But what does the data say? This provocative keynote reveals the truth behind the innovation industry and shares how to evaluate the plethora of creativity methods.

Innovation for Leaders: New Behaviors To Simulate Growth

Leaders need a new set of behaviors to create the right environment for innovation. In this program, leaders learn the skills of innovation and how those skills translate to behaviors that foster growth. Includes case studies from global companies.

Inside the Box: The Systematic Inventive Thinking Method

Systematic Inventive Thinking allows you to harness patterns mankind has used for thousands of years. In this hands-on experience, Drew leads participants to their “innovation epiphany” so they know what it feels like to innovate in a systematic way. Includes case studies from over 11 years of experience with the method.

Innovation on Demand: A Systematic Approach

As leaders, we want our organizations to be more innovative, but we struggle with how to make it happen. We invest substantially in innovation consultants and methods, but we dont seem to get any better at innovation. Drew Boyd leads us through a life-changing experience to a new, effective way to innovate. He teaches us Systematic Inventive Thinking that enables us to see our products and services in entirely new and different ways. By applying these patterns, everyone in the firm can learn to innovate on demand. In turn, the organization will grow, change and prosper. Drawing from 17 years experience at Johnson & Johnson, Boyd shares insights and methods that create personal and organizational success through innovation. Audiences discover:

  • How to break the fixedness that holds us back from seeing new possibilities

  • How to be two-way innovators

  • How to connect innovation with the strategic direction of the firm and find your Innovation Sweet Spot

  • How to organize and lead innovation teams

  • How to embed innovation into the corporate culture, so that the ability to innovate is sustained through organizational change

Related Speakers View all

More like Drew