Ask anyone in Louisiana and they'll tell you that the bayou state's favorite first family doesn't live in the governor's mansion but in the backwoods, where the Robertsons' rags-to-riches story is still unfolding. A homegrown mom-and-pop operation, Duck Commander has become a sporting empire by fabricating top-of-the-line duck calls and decoys out of salvaged swamp wood. It's also expanded into a line of products that includes hunting apparel, cooking products, DVDs, CDs and novelty items all bearing their brand.

Now they are the stars of the hit reality show Duck Dynasty on the A&E Network. This newly minted multimillionaire family is kept in line by business-savvy Willie, who runs Duck Commander with the help of his brother Jase, their respective wives Korie and Missy, patriarch and founder of the company, Phil, and Uncle Si.

Together they run a booming business that employs half their neighborhood, and their challenges are met with a special brand of Southern know-how and a down-home sense of humor. They are living the American dream as they operate a thriving business while staying true to their family values and lifestyle.