A graduate of the University of North Carolina at Chapel Hill - Kenan-Flagler Business School, Dustin is a pioneer in business innovation, defining the future of brand building, corporate entrepreneurship, and organizational design. His unique view of the world is born from an unusual professional career and fascinating life experiences across +40 countries and 5 continents to not only preach innovation, but to seek it out, and to live it. Throughout his disruptive career at the Coca-Cola Company and, most recently, at P&G Garis has become known as Chief Troublemaker for his deep and original understanding of consumer choice, product development, and employee creativity.

The Indiana Jones of marketing, Garis has been known to begin his meetings with the help of opera singers, use an elevator as an office, conduct negotiations in Hong Kong spas, fetch well-water with low-income women in rural India, ride an 1,800 pound-bull in an Ohio rodeo, and travel through the office by Segway. But theres a method to this madness. Garis integrated these practices into his role leading global marketing innovation at P&G's FutureWorksan innovation hub responsible for accelerating discontinuous growth by incubating, launching, and scaling breakthrough ventures worldwide. He also handled leadership for the P&G FutureWorks Emerging Markets division in Singapore, where his team managed a billion-dollar portfolio of new business models and early-stage technologies across Asia, Africa, and Latin America.

Garis's other roles at P&G included chief marketing officer of Mr. Clean Car Wash, which paved the way for P&G's expansion into the services sector, with follow-up businesses such as the Tide Dry Cleaners. He also managed global marketing innovation at P&G's billion-dollar Oral Care brands (Crest, Scope, and Oral-B brands) and Fem Care (Tampax brand), where he developed and taught original consumer understanding practices. On stage, Garis challenges his audiences with talks focused on helping organizations expand innovation capabilities that drive consumer passion, employee well being, and unreasonable business success.

Dustin speaks on his experiences in Fortune 500 offices and in the field, whether hes collecting market insights by fetching well water with low-income women in rural India, testing new assumptions for consumer understanding by competing in a rodeo, or forging strategic partnerships while sampling Hong Kong's high-end spas. Dustin disrupts the traditional approach to business and inspires a new vision for the future.

North Carolina, Innovation, Branding, Management, Change, Business Growth, Creativity, Creative Advertising, Customer Experience, Health, Social Media, Media Professionals, Consumer Behavior, Leadership, Marketing,