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Ed Kaczmarek  

Director of Innovation and Consumer Experience

Ed Kaczmarek leads innovation through a multitude of partnerships and exploration with startups in both mobile and digital. He is currently championing the Mobile Futures incubator program.

While at Kraft Foods, he led the development of its award-winning iPhone application, the iFood Assistant—enabling the food marketer to deepen consumer relationships and implement new revenue streams. iFood Assistant won an Edison Award for Innovation in 2010.

Kaczmarek has more than 26 years of integrated marketing communications experience spanning branding, new product development, advertising, CRM and strategy. He has driven innovation both digitally and in traditional arenas during his tenure at Cadbury/Dr Pepper, VNU, DoubleClick and Draft Worldwide. Kaczmarek also published NYC Pet Project while at Good Books Publishing, a company he founded.

In 2009, Fast Company magazine named Kaczmarek as “1 of the 10 Most Creative People in Food”. He also participates on the Intel Capital Advisory Board. In December 2012, he was recognized as one of “25 Trendsetters to Watch” by Chief Marketer magazine. - See more at: http://www.shoppermarketexpo.com/speaker/ed-kaczmarek#sthash.zlGCbU1Q.dpuf


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