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Eddy Lu  

Co-Founder and CEO, GOAT Group

Eddy Lu is the co-founder and CEO of GOAT, the world’s largest marketplace for authentic sneakers. Lu co-founded GOAT in 2015 to help solve the issue of counterfeit sneakers in the industry, and has since raised $97.6 million in venture capital, growing the business to more than 10 million users and 400+ employees.

As CEO, Lu has helped build GOAT into the most trusted source to discover, buy and sell authentic sneakers, and he oversees the business, vision and strategy of the company. The platform offers the greatest selection of sneakers available globally through company-operated retail stores, e-commerce sites and mobile apps under the GOAT and Flight Club brands.

In 2007, Lu left his corporate career at Lehman Brothers to pursue his entrepreneurial ambitions. Prior to GOAT, he worked on various gaming apps, specialty food franchises and the social dining app Grubwithus.

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