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Edie A. Raether  

Creating the Action Advantage and an ROI (Return on Innovative Intelligence), Edie Raether is an international authority on breakthrough thinking as a business strategy to create a compassionate, competent culture.

An expert on the neuroscience of success, emotional/intuitive intelligence, and innovation, influence, and persuasion, her transformational concepts – MindShift, FutureThink, LeaderShift and TeamThink- engage whole-brain performance for personal renewal, strategic positioning, and organizational change. As a keynote speaker, Edie has empowered over 3,500 professional associations and Fortune 500 companies such as IBM, General Motors, JC Penney, S.C. Johnson, Oscar Mayer, the Marriott, Meeting Planners International, ASTD, and both IT and manufacturing organizations.

An internationally acclaimed author, Edie’s books have been translated into numerous languages and include: Winning! How Winners Think – What Champions Do, Why Cats Don’t Bark, Sex for the Soul, and Forget Selling! 12 Principles of Influence and Persuasion. In addition to many audio and video Change Mastery programs, Edie has also co-authored several inspirational and business anthologies to make success a conscious choice.

Edie is an expert resource for hundreds of publications such as The Wall Street Journal, USA Today, The New York Times, Prevention, Selling Power, INC, and Reuters. Edie has also shared the platform with such celebrities as Tom Brokaw, Patch Adams, Art Linkletter and Bob Hope.

A human behavioral expert for optimal performance, Edie has over thirty years of experience as a professional speaker, sales coach, and corporate trainer in management development. She has also been a college professor, and talk show host with ABC. She is the recipient of the CSP (Certified Speaking Professional designation— the highest earned designation awarded by the National Speakers Association to fewer than 8% of its membership.

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