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Elaine Froese  

Your Farm. Your Family. Your Choice

Elaine Froese works with people who want to clearly communicate their expectations and timelines for successful transition of their farm business. She specializes in con#ict resolution and coaching families to talk about toug issues. As a farmer herself and certi"ed coach, Elaine has helped farm families become more pro"table, better communicators, and more certain about the farm business future.

Elaine's work helps families run their own business meetings which makes them more pro"table and more harmonious. Some folks are sure that Elaine has been at their kitchen table because she really understands the family dynamics of farming, her stories really "hit home". Elaine holds a degree from the University of Manitoba, certi"cates from Mediation Services, and the Hudson Institute of Santa Barbara. She is the award-winning author of "Planting the Seed of Hope" and is a regular columinst with Grainews, and succession expert guest on AgVision TV. The Canadian Farm Management Council ( CFBMC) hosts her webinars.

Audiences enjoy her common sense and practical tools for identifying the resistance issues common to farm families. She has spoken and coached across Canada and in the U.S. She is a member of the Canadian Association of Farm Advisors, and the Canadian Association of Professional Speakers. Elaine and her husband farm in southwestern Manitoba at Boissevain. Their succession plan may include their son , so the subject of succession planning hits close to home for Elaine and her family.

Who Wants the Farm and When?

Many farm businesses, worth millions, are stuck with the process of sound succession planning. They need to communicate, identify resistance issues, and work out a timeline for action. Elaine deals with the emotional factors a!ecting planning and coaches families to have regular business meetings that will make them more pro"table and successful in actually getting certainty for the future of the farm business.

Discuss the UndisscussabullTM

As a certi"ed coach Elaine has coined the term "undiscussabull"TM This session identi"es the key tough issues that need to be talked about, and how to start courageous conversations for change. Elaine's practical tools for con#ict resolution help the audience embrace con#ict, rather than avoiding it. She makes it fun with her bull, wrench, and slinky, as practical reminders that you have to face the bull in the meeting of your farm business boardroom.

Planning for Change...

Change is like a slinky, lots of curves and stretching points for us all. Elaine's training as a certi"ed Hudson Institute of Santa Barbara coach is key to outlining the cycle of renewal and how to navigate the 4 chapters of change. She addresses the generational issues that keep families challenged to manage the right task for the right age group. This session will greatly increase your understanding of where your life and business stage sits, and what steps are necessary to get aligned with your purpose and goals for the future. There are also things that you will need to "unlearn."

Encouraging the Heart of Your Business: Coaching

Lack of appreciation is one of the key stumbling blocks in succession planning. Elaine coaches farm family businesses on-site, with con"dential meetings of each family unit, and then a 3 hour intensive family meeting with her #ipchart. Families "nd this a good kickstart to making family meetings a habit, and more pro"t as communication is greatly improved, with the element of accountability to the coach. Coaching can be done at the farm or via the phone.

Elaine Froese works with people who want to clearly communicate their expectations and timelines for successful transition of their farm business. She specializes in con#ict resolution and coaching families to talk about toug issues. As a farmer herself and certi"ed coach, Elaine has helped farm families become more pro"table, better communicators, and more certain about the farm business future.

Elaine's work helps families run their own business meetings which makes them more pro"table and more harmonious. Some folks are sure that Elaine has been at their kitchen table because she really understands the family dynamics of farming, her stories really "hit home". Elaine holds a degree from the University of Manitoba, certi"cates from Mediation Services, and the Hudson Institute of Santa Barbara. She is the award-winning author of "Planting the Seed of Hope" and is a regular columinst with Grainews, and succession expert guest on AgVision TV. The Canadian Farm Management Council ( CFBMC) hosts her webinars.

Audiences enjoy her common sense and practical tools for identifying the resistance issues common to farm families. She has spoken and coached across Canada and in the U.S. She is a member of the Canadian Association of Farm Advisors, and the Canadian Association of Professional Speakers. Elaine and her husband farm in southwestern Manitoba at Boissevain. Their

succession plan may include their son , so the subject of succession planning hits close to home for Elaine and her family.

"Elaine has a wealth of knowledge she can relate to every registrant, she can empathize with their situations, and o!er possible solutions to the obstacles they are facing."

Don Ross

Farm Leadership Council"I have attended many seminars and conferences over the years and your presentation had the biggest impact that I have ever experienced."

Don Forbes

Financial Planner

Partial Client List:

  • International Succession Conference 2007

  • CFBMC, Ottawa

  • Farm Leadership Council, Manitoba, Saskatchewan, Alberta

  • Farm Tech, Alberta

  • Institute of Advanced Financial Planners

  • Keystone Ag. Producers Young

  • Farmers Forum

  • Rock the Farm, Future Ag.

  • Business Builders, Red Deer

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