The keynotes by Elan Lee discuss the evolution of storytelling over the last few centuries. They also touch on the topic of technology and the role it has played in this evolution. Lee is most known for having created the genre of video games referred to as Alternate Reality Games.

Lee began his career as a game designer at a company called Industrial Light and Magic. He shortly moved on to Microsoft Game Studios and in 1998 he became its lead game designer. In this role, he designed and created a variety of games for computers and Xbox. Having founded three companies including an entertainment studio, a design company and a company that specialized in Alternate Reality Games.

The keynotes by Elan Lee demonstrate how modern technology is transforming the way the world consumes and experiences media and entertainment.

Creativity, Culture