Elizabeth Campbell is a 20+ year marketing veteran with a proven track record of successfully cultivating consumer insight to deliver integrated marketing programs that drive consumer demand. She lead McDonald’s Cultural Engagement Team into its next evolution. Her responsibilities include elevating McDonald’s Cultural Strategy in the areas of Music, Sport and Entertainment, amplifying McDonald’s social media presence and driving forward our multi-cultural marketing strategy. Campbell has the unique opportunity to partner with the McDonald’s franchisees toward building a consumer engagement platform that touches the Total Consumer Market Segment.

During Campbell's 15-year career at McDonald’s, she has led various system initiatives to evolve the customer experience while also driving shareholder value.

Prior to joining McDonald’s, Campbell honed her business acumen at Kraft Foods, New York in Brand Management and as an Account Executive with the Coca-Cola USA Fountain Division of The Coca- Cola Company.

McDonald's, Business, Corporate Culture, Social Media, Strategic Planning, Corporate Strategy, Marketing, Digital Marketing, Viral Marketing, Culture Consulting, Public Relations,