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Elizabeth Ross      

President and CEO at Periscope

Elizabeth (Liz) Ross is the president and CEO of Periscope advertising agency.

Liz is a 20+ year industry veteran who has worked across a broad selection of agencies and across many clients. Liz previously served as Global CMO of IPG Mediabrands, the media agency for IPG. She was responsible for crafting the vision and positioning for Mediabrands, clearly articulating the points of difference for clients and prospects. Prior to her role as CMO, Liz spent four years at Mediabrands in several different companies, including the creation of BPN in 2012. Under her leadership, BPN NA doubled its billings with major client wins including Hillshire Brands, Morgan Stanley and Famosa Toys. In 2013, BPN was named “the fastest growing media agency” by RECMA. Prior to this role, Liz served as CEO of Geomentum and CEO of IPG Mediabrands Ventures, North America.

Liz rose to the role of Chief Growth Officer at Publicis Groupe’s Digitas after serving as U.S. President at Tribal DDB, overseeing the Clorox, Visa and Pepsi Cola teams in the U.S. Liz previously spent time at Modem Media in San Francisco, where she led the business development groups in San Francisco and Norwalk, Conn. There, she pioneered interactive brand-consumer relationships for clients such as General Motors, Delta, General Electric, HP, Michelin, Citibank and IBM. Prior to Modem, Liz worked in Business Development and Account Management for J. Walter Thompson in Chicago and New York. She served on various accounts such as Dell, Continental Airlines, 20th Century Fox, Kraft, Mattel and Nabisco.

Liz was inducted into the AAF (American Advertising Federation) Hall of Achievement in 2008 and was named a Woman to Watch by Advertising Age in 2008. More recently, she was elected to the Board of Directors for the AAF and won Top 10 Mobile Marketer by the Mobile Media Association in 2014. She also has served as a Cannes juror. Liz received a Bachelor's degree in Advertising from Michigan State University.

News


Periscope names ad agency heavyweight Elizabeth Ross as CEO

Advertising industry veteran Elizabeth Ross named new CEO of Minneapolis agency, succeeding Greg Kurowski.

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