Ellen Duffie-Fritz is the VP of Analytics & Measurement of True Action Network. Here she is responsible for leveraging data to identify insights and opportunities that allows True Action to develop best-in-class customer marketing strategies that grow its clients’ businesses. Ellen leads the agency’s customer and web analytics practices as well as the Marketing Portfolio Analysis Team. Ellen Duffie-Fritz has helped in the advancement of the marketing attribution practice, enabling clients to benefit from greater efficiency and effectiveness in determining their marketing investment allocations through incorporated portfolio management.

Before her work at True Acton, Ellen Duffie-Fritz was the vice president of digital and direct marketing at Circuit City. Here, she led the planning of all direct and digital marketing proposals which drove in $1.2 billion in revenue. She was the innovator of the customer loyalty program, and was helpful in the development of an innovative ROI database platform that surpassed industry-leading marketing and analytic tools. Ellen Duffie-Fritz is available for speaking engagements, public events and corporate events.

Business, Technology, Business Leadership, Social Media,